Remote Marketing Automation & Lifecycle Lead

Ping Identity; Northern (KY); Hybrid; USD 103,000 - 116,000; Full time

Benefits offered by this job

Flexible work environment

Employee resource groups

Team bonding events

Competitive benefits & perks

Volunteer initiatives

Generous PTO & holidays

Retirement programs

Education reimbursement

Commuter offset (locations)

Job summary

Ping Identity is seeking a Marketing Automation and Lifecycle Manager to join our Marketing Operations team. This USA-based, remote role focuses on ownership of lifecycle automation, lead management, and platform coordination across Marketo, Salesforce, 6Sense, and Qualified to ensure accurate lead flow and scalable programs.

Ideal candidates will have 5+ years in marketing operations for B2B SaaS, deep hands-on Marketo/Salesforce experience, and strong ability to translate strategy into

Qualifications

• 5+ years in marketing operations or marketing automation in B2B SaaS/enterprise tech.
• Hands-on Marketo, 6Sense, and Salesforce workflows experience.
• Lifecycle design, lead scoring, segmentation, and campaign workflows.
• Strong problem-solving, attention to detail, and ability to manage multiple priorities.
• Experience with data hygiene, privacy compliance, and governance practices.

Responsibilities

• Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft and related platforms.
• Design, implement, and continuously improve automations for campaigns, lead management, attribution, routing, and segmentation.
• Coordinate marketing programs and sales cadences; own marketing-to-sales handoff processes.
• Own data hygiene strategy across marketing systems to improve data accuracy and usability.
• Manage Salesforce workflow requests in partnership with IS; lead QA and implementation coordination.
• Lead end-to-end execution of high-impact cross-functional initiatives.

Skills

Problem solving

Attention to detail

Cross-functional collaboration

Multitasking

Education

Bachelor’s degree or equivalent experience

Tools

Marketo

Salesforce

6Sense

Qualified

RingLead

Salesloft

Job description

Ping Identity is seeking a Marketing Automation and Lifecycle Manager to join our Marketing Operations team. This USA-based, remote role focuses on ownership of lifecycle automation, lead management, and platform coordination across Marketo, Salesforce, 6Sense, and Qualified to ensure accurate lead flow and scalable programs.

Ideal candidates will have 5+ years in marketing operations for B2B SaaS, deep hands-on Marketo/Salesforce experience, and strong ability to translate strategy into