Remote Marketing Strategy Lead (People Manager)

OTC Industrial; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with employer match (up to 6%)

Relocation assistance

Paid time off

Tuition assistance

Job summary

OTC Industrial Technologies is seeking a Marketing Strategy Manager to lead a small team and drive strategic plans across key business segments. You will translate segment goals into measurable marketing programs, partnering with Sales, Digital, and Creative to ensure alignment and impact.

The role blends leadership with hands‑on execution, leveraging customer insights and market data to craft campaigns, value propositions, and go‑to‑market plans that accelerate growth.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Five or more years of progressive marketing, brand, product marketing, or go‑to‑market experience.
• At least two years of direct people leadership or demonstrated experience coaching and developing marketing talent.
• Experience supporting B2B, industrial, manufacturing, distribution, technical, or other complex commercial businesses preferred.
• Demonstrated ability to build marketing strategies that connect directly to business objectives and measurable results.
• Experience leading integrated marketing programs across digital, content, sales enablement, events, product marketing, and customer communications.

Responsibilities

• Lead, coach, and develop two Marketing Strategists; set clear priorities and build their strategic and commercial acumen.
• Partner with business segment leaders to understand growth goals, customer needs, market opportunities, and commercial priorities.
• Set the team's strategy, operating cadence, and capacity across assigned segments, ensuring consistent, high-quality marketing support.
• Personally lead strategic planning and high‑impact initiatives for priority segments, serving as a hands‑on advisor on complex opportunities.
• Develop segment‑specific marketing strategies, annual plans, campaign roadmaps, and go‑to‑market recommendations that support business growth.
• Turn business priorities into clear value propositions, marketing briefs, audience definitions, messaging frameworks, and integrated campaign plans.
• Use voice‑of‑customer insights, market intelligence, competitive analysis, and performance data to identify opportunities and sharpen strategy.
• Coordinate cross‑functionally—including digital, creative, content, communications, and marketing operations—to deliver integrated programs.
• Manage the annual events calendar and coordinate execution with business segment leaders.
• Support product launches, new‑service introductions, customer initiatives, geographic expansion, and other strategic growth opportunities.
• Establish KPIs and dashboards, ensure alignment with OTC's brand and marketing standards, and build trusted segment‑leadership relationships.

Skills

Strategic marketing

People leadership

B2B marketing

GTM strategy

Analytics & AI

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, communications, or related field

Job description

OTC Industrial Technologies is seeking a Marketing Strategy Manager to lead a small team and drive strategic plans across key business segments. You will translate segment goals into measurable marketing programs, partnering with Sales, Digital, and Creative to ensure alignment and impact.

The role blends leadership with hands‑on execution, leveraging customer insights and market data to craft campaigns, value propositions, and go‑to‑market plans that accelerate growth.