Remote Marketing Operations Analyst: Data-Driven Growth

Dodge Construction Network; Frankfort (KY); Remote; USD 75,000 - 110,000; Full time

Job summary

Dodge Construction Network is seeking a Marketing Operations Analyst to drive data-driven decision making, enable scalable growth, and optimize demand generation across marketing, sales, and IT. This remote role supports lifecycle marketing, digital performance, and accurate attribution while aligning with the Eastern Time zone preference.

The ideal candidate has 4+ years in marketing operations, hands-on Pardot and WordPress experience, and strong analytics with GA4, GTM, and BI tools.

Qualifications

• 4+ years in marketing operations or related roles.
• Hands-on experience with Pardot (Account Engagement) for marketing automation and lifecycle tracking.
• Proficiency with WordPress CMS and marketing tech tools.
• Familiarity with tagging, tracking, UTM frameworks, GA4 and Google Tag Manager.
• Experience supporting lead routing, scoring, attribution modeling, and campaign analytics.
• Strong communication and cross-functional collaboration.

Responsibilities

• Partner with marketing and sales to ensure clean data and accurate tracking across systems.
• Build dashboards and reporting to support marketing analytics and visibility across platforms.
• Develop and document processes, workflows, and governance for campaign execution and lead management.
• Collaborate with demand gen and lifecycle teams to enable lead routing, segmentation, scoring, and A/B testing.
• Monitor platform performance, identify issues, and drive QA across integrations.

Skills

Marketing operations

Marketing technology

Cross-functional collaboration

Data-driven decision making

Project management

Communication

Education

Bachelor's degree in related field

Tools

Pardot

WordPress

Salesforce Pardot

GA4

GTM

Unbounce

Ongage

Eventbrite

ON24

Adobe Creative Cloud

Tableau

QuickSight

Job description

Dodge Construction Network is seeking a Marketing Operations Analyst to drive data-driven decision making, enable scalable growth, and optimize demand generation across marketing, sales, and IT. This remote role supports lifecycle marketing, digital performance, and accurate attribution while aligning with the Eastern Time zone preference.

The ideal candidate has 4+ years in marketing operations, hands-on Pardot and WordPress experience, and strong analytics with GA4, GTM, and BI tools.