Remote Marketing Analytics & Insights Analyst

ManpowerGroup; United States; Remote; USD 59.000 - 72.000; Vollzeit

Zusammenfassung

ManpowerGroup is seeking a Marketing Analyst in the United States with remote work options to elevate data’s role within our marketing organization. You will gather and report market data, perform competitive research, and provide insights to business leaders across the organization to guide product development and go-to-market strategies.

The role requires 2+ years in analytics-heavy marketing within staffing, strong data visualization skills, and experience with GA4, SEO optimization, and

Qualifikationen

• Bachelor’s degree in marketing, data science, economics, statistics, strategy or related discipline.
• Minimum 2 years work experience in the staffing industry in strategy-related or analytics heavy role.
• Demonstrated ability to translate staffing industry data insights into actionable recommendations for marketing and cross functional teams.
• Experience across multiple digital channels (paid, owned, organic) in a fast-paced, performance-driven digital marketing environment with an optimization mindset.

Aufgaben

• Aggregate and analyze market forecast data to inform product and service strategies.
• Develop SEO, AIO and AIGEO optimization recommendations across digital channels to strengthen lead generation and demand funnel performance.
• Manage GA4 tracking implementation and governance, including UTM strategy, tagging consistency, and reporting accuracy.
• Develop business cases to enter new markets, offer new products in defined markets and support strategic initiatives pertaining to business development.
• Deliver on ad-hoc market analysis requests from regional leaders and finance to help develop tailored strategies.
• Use data mining and other analytical techniques to gain insight into customers to improve communications and products.
• Identify and explore relevant third-party data sources to enhance customer profiles and support marketing analysts.

Kenntnisse

Analytical thinking

Data storytelling

Cross-functional collaboration

Communication of insights

Ausbildung

Bachelor’s degree in marketing, data science, economics, statistics, strategy or related discipline

Tools

GA4

Power BI

Looker Studio

Jobbeschreibung

ManpowerGroup is seeking a Marketing Analyst in the United States with remote work options to elevate data’s role within our marketing organization. You will gather and report market data, perform competitive research, and provide insights to business leaders across the organization to guide product development and go-to-market strategies.

The role requires 2+ years in analytics-heavy marketing within staffing, strong data visualization skills, and experience with GA4, SEO optimization, and