Remote Marketing Automation & CRM Operations Specialist

Prometric; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Prometric is seeking a Marketing Operations Specialist to drive technical execution, data management, and reporting for scalable campaigns. You will manage Pardot, Braze, and Salesforce workflows, optimize campaigns, and govern CRM data across platforms.

You will collaborate with cross‑functional teams, maintain data hygiene, and develop dashboards to measure funnel impact. This role is remote in the United States and prioritizes strong analytics and stakeholders’ alignment.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 4+ years in marketing automation, operations or a similar role.
• Experience with Salesforce and at least one automation platform (Pardot/Braze).
• Experience with Salesforce Analytics Studio or Power BI.
• Familiarity with basic Salesforce administration.
• Data governance and CRM best practices understanding.
• Experience managing list imports and third-party data providers.
• Strong analytical skills and Excel proficiency.
• Excellent organizational and multi-project management.
• Effective communicator and cross-functional collaborator.
• Preferred: Salesforce Admin, Pardot Specialist, or Braze certification.

Responsibilities

• Set up and manage campaigns, emails, landing pages in Pardot, Braze, and Salesforce.
• Configure Pardot Engagement Studio and Salesforce Engagement cadences.
• Build and maintain campaign logic, triggers, and integrations with Salesforce.
• Monitor campaign performance and optimize results.
• Clean, enhance, and import leads, contacts, and accounts from events/vendors.
• Segment weekly target lists and execute lead scoring and lifecycle stages.
• Maintain data hygiene and deduplication across Salesforce, Pardot, Braze.
• Document marketing workflows and SOPs.
• Build dashboards to analyze campaign performance and KPIs.
• Manage day-to-day Pardot and Braze administration; troubleshoot issues.
• Oversee integrations with ZoomInfo, Zoom, and website forms; manage permissions.

Tools

Salesforce

Pardot

Braze

Power BI

Excel

Job description

Prometric is seeking a Marketing Operations Specialist to drive technical execution, data management, and reporting for scalable campaigns. You will manage Pardot, Braze, and Salesforce workflows, optimize campaigns, and govern CRM data across platforms.

You will collaborate with cross‑functional teams, maintain data hygiene, and develop dashboards to measure funnel impact. This role is remote in the United States and prioritizes strong analytics and stakeholders’ alignment.