Remote Marketing Manager: GTM & Content Leadership

University of Phoenix; Phoenix, Northern (AZ, KY); On-site; USD 66,000 - 133,000; Full time

Benefits offered by this job

Medical, dental and vision plans

401(k) employer match

Tuition discount for you and eligible家

Generous paid time off

Job summary

University of Phoenix is seeking a Marketing Manager, Employer Solutions GTM to lead B2B and B2B2C marketing initiatives focused on employer alliances. You will guide content across channels and translate business goals into actionable briefs and plans.

The role emphasizes brand and communications, collaborates with cross-functional teams, and drives demand, enrollment growth, and revenue through integrated campaigns.

Qualifications

• Bachelor's degree in marketing or related field.
• 4 years of experience in brand marketing, content marketing or related field.
• Strong project management skills with ability to juggle multiple priorities and meet deadlines.
• Proficiency in InDesign and other creative tools.
• Excellent written and verbal communication with focus on engaging content.

Responsibilities

• Execute integrated marketing and content strategies across channels.
• Manage creation and optimization of high-quality content including blog posts and case studies.
• Provide strategic support to sales and client services.
• Manage programs across channels aligned to go-to-market objectives.
• Develop enablement materials and playbooks for internal teams.
• Collaborate with Creative teams and external partners to deliver content.
• Plan and execute webinars and monitor audience insights.
• Support field teams with aligned materials for GTM goals.
• Perform other duties as assigned.

Skills

Brand marketing

Content marketing

Project management

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

InDesign

Job description

University of Phoenix is seeking a Marketing Manager, Employer Solutions GTM to lead B2B and B2B2C marketing initiatives focused on employer alliances. You will guide content across channels and translate business goals into actionable briefs and plans.

The role emphasizes brand and communications, collaborates with cross-functional teams, and drives demand, enrollment growth, and revenue through integrated campaigns.