Benefits Marketing Manager: GTM & AI-Driven Growth

AVG; Tempe (AZ); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible work options

Benefits package

Well-being programs

Job summary

Gen seeks a seasoned Employee Benefits Marketing Manager to bring new commercial offerings to market and drive product commercialization across the Employee Benefits portfolio. You will partner with Product, Sales, Demand Gen and Legal to develop strategies that accelerate adoption and revenue growth.

You will own positioning, messaging, launch planning, and cross-functional readiness, while building thought leadership through content, events and syndication.

Qualifications

• 8+ years of B2B marketing experience.
• Experience leading product launches.
• Experience developing GTM strategies.
• Employee Benefits, HR Technology, Financial Wellness, Cyber Safety, SaaS, or Financial Services experience preferred.

Responsibilities

• Develop GTM strategies for Employee Benefits solutions.
• Lead product launches and coordinate cross-functional readiness.
• Define launch plans, objectives, KPIs and commercialization timelines.
• Partner with Product, Sales, Demand Gen, Creative, Communications and Legal.
• Establish repeatable GTM processes across products.

Skills

Product Marketing

Go-to-Market Strategy

Commercialization

Product Launch Management

Strategic Planning

Executive Communication

Cross-functional Leadership

Competitive Intelligence

Messaging & Positioning

Customer Research

Strong business acumen

Excellent presentation skills

Influence without authority

Managing highly visible strategic init

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Gen seeks a seasoned Employee Benefits Marketing Manager to bring new commercial offerings to market and drive product commercialization across the Employee Benefits portfolio. You will partner with Product, Sales, Demand Gen and Legal to develop strategies that accelerate adoption and revenue growth.

You will own positioning, messaging, launch planning, and cross-functional readiness, while building thought leadership through content, events and syndication.