Marketing Manager, Employer Solutions GTM

University of Phoenix; Phoenix, Northern (AZ, KY); Hybrid; USD 66,000 - 133,000; Full time

Benefits offered by this job

Medical, dental and vision plans

401(k) employer match

Tuition discount for you and eligible家

Generous paid time off

Job summary

University of Phoenix is seeking a Marketing Manager, Employer Solutions GTM to lead B2B and B2B2C marketing initiatives focused on employer alliances. You will guide content across channels and translate business goals into actionable briefs and plans.

The role emphasizes brand and communications, collaborates with cross-functional teams, and drives demand, enrollment growth, and revenue through integrated campaigns.

Qualifications

• Bachelor's degree in marketing or related field.
• 4 years of experience in brand marketing, content marketing or related field.
• Strong project management skills with ability to juggle multiple priorities and meet deadlines.
• Proficiency in InDesign and other creative tools.
• Excellent written and verbal communication with focus on engaging content.

Responsibilities

• Execute integrated marketing and content strategies across channels.
• Manage creation and optimization of high-quality content including blog posts and case studies.
• Provide strategic support to sales and client services.
• Manage programs across channels aligned to go-to-market objectives.
• Develop enablement materials and playbooks for internal teams.
• Collaborate with Creative teams and external partners to deliver content.
• Plan and execute webinars and monitor audience insights.
• Support field teams with aligned materials for GTM goals.
• Perform other duties as assigned.

Skills

Brand marketing

Content marketing

Project management

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

InDesign

Job description

At the University of Phoenix, we are committed to the future of work by providing a fully remote, work-from-home environment. This strategy enables us to attract top talent nationwide. Are you looking for a rewarding and fulfilling position that offers challenging work and the opportunity to make a significant impact while collaborating with a team of fun, innovative individuals? Would you prefer to work with an organization that positively contributes to the world? If so, we would love to hear from you!

Are you searching for a rewarding, fulfilling position that offers challenging work and the ability to make a big impact while working side-by-side with a team of fun, innovative people? Ideally, would you like this position to be with an organization that makes a positive contribution to the world? If so…we would love to hear from you!

About Us

University of Phoenix is a leading higher education institution founded in 1976 by Dr. John Sperling. Our mission is to improve the lives of our students, their families and future generations through higher education. Our values (which hopefully you share) are: Brave. Honest. Focused.

Our University values and embraces all team members and their unique perspectives. We fundamentally believe in fostering an environment which deeply respects, celebrates, and actively encourages a diverse workforce. We are committed to hiring – and learning from – those who share our passion to help others achieve their educational aspirations.

We offer excellent benefits, an effective recognition program, and outstanding learning and development tools, including tuition vouchers for employees and their qualified family members.

About the Position

The Marketing Manager, Employer Solutions Go to Market (GTM) plays a critical and hands-on role in executing B2B and B2B2C marketing initiatives for the University’s Employer Alliances and Employer Solutions segments. With a focus on brand, communications and content, the individual helps guide the development of integrated content across traditional and digital channels.

Additionally, the Marketing Manager, Employer Solutions GTM manages ongoing requests from cross-functional teams and stakeholders while ensuring seamless execution of marketing strategies. Working closely with cross-functional leadership and marketing teams, the Marketing Manager, Employer Solutions GTM translates business initiatives into actionable marketing requirements, including developing creative briefs and project plans, overseeing and directly executing implementation, and serving as a liaison among cross-functional stakeholders.

The individual also focuses on identifying and resolving execution issues, optimizing performance, and ensuring go-to-market plans meet or exceed KPIs, generate and convert demand, and drive revenue and enrollment growth.

What You’ll Do:

1. Execute integrated marketing and content strategies to enhance brand positioning and drive audience engagement.

2. Manage the creation, edit, and optimize high-quality content, including blog posts, case studies, social media posts, and sales enablement materials

3. Provide strategic support to sales and client services, fostering effective stakeholder collaboration.

4. Manage and execute marketing programs across channels, aligning with go-to-market objectives and driving campaigns from concept to completion

5. Develop enablement materials and playbooks for internal teams, ensuring consistent messaging and support for sales efforts.

6. Collaborate with Creative teams, internal sales and client services partners, and external partners to deliver impactful marketing content across email, social media, web, and other channels.

7. Plan and execute webinars while monitoring competitive and audience insights to optimize strategies.

8. Support field teams with materials aligned to go-to-market goals, ensuring seamless execution and alignment.

9. Perform other duties as assigned or apparent.

NOTE: The Primary Accountabilities above are intended to describe the general content and requirements of the position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the Primary Accountabilities listed above. Specific goals or responsibilities will be documented in incumbents’ performance objectives as outlined by the incumbents’ immediate manager.

Supervisory Responsibilities

None

MINIMUM EDUCATION AND RELATED WORK EXPERIENCE:

• Bachelor’s degree in marketing or related field

• 4 years of experience in brand marketing, content marketing or a related field

ADDITIONAL QUALIFICATIONS:

• Strong project management skills with the ability to juggle multiple priorities and meet deadlines

• Proficiency in InDesign and other creative tools

• Demonstrated ability to collaborate with cross-functional teams and external vendors to deliver results

• Proven ability to develop and execute successful marketing strategies and campaigns, with a focus on content marketing

• Excellent written and verbal communication skills, with a focus on crafting engaging and persuasive content

• Interest and aptitude for learning new marketing skills and technologies

• Strong attention to detail and a commitment to delivering high-quality work

• Strong copy writing/editing skills

• Strong analytical skills to measure content performance and optimize for impact

As an Equal Opportunity employer, weparticularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.

If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.

Pay Range

The annual pay range for this position is $65,800 (minimum), $99,400 (midpoint), and $133,000 (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget. Compensation above the midpoint is generally associated with experienced, long-tenured employees who have demonstrated sustained performance and expertise in the role.

Your work is critical to helping adult learners achieve their dreams, and we’re committed to rewarding you for your efforts. We offer a competitive, comprehensive total rewards package designed to help you achieve your health, financial, educational and work-life balance goals.

Full-time employees are eligible for:

• Medical, dental and vision plans; Flexible Spending Accounts; Health Savings Accounts; Life and Disability insurance; and our Wellness incentive program;
• Competitive 401(k) employer match;
• Substantial tuition discount for you and eligible dependents; and,
• A generous time off package, including paid vacation, sick time and company holidays.*

*For more details around paid time off benefits, please click here .