Remote Marketing Manager: Demand Gen & Growth

Penhall International; Irving (TX); Remote; USD 85,000 - 115,000; Full time

Job summary

Penhall Company is seeking a Marketing Manager to drive digital marketing strategies that support revenue growth and sales priorities. This remote role may involve up to 25% travel.

You will own and optimize campaigns across paid media, email, and web experiences, build a centralized content calendar, and collaborate with Sales Leadership to fuel pipeline development. Strong analytics, CMS proficiency, and excellent communication are essential for success.

Qualifications

• 3+ years of experience in digital marketing, demand generation, or marketing operations.
• Experience supporting B2B, construction, or industrial services environments preferred.
• Familiarity with CRM systems and marketing automation tools preferred.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Responsibilities

• Own and manage digital marketing strategy execution, ensuring alignment with company growth initiatives and sales priorities.
• Establish and maintain a weekly marketing planning cadence to drive consistency and proactive execution.
• Develop and manage a centralized marketing content calendar aligned to target markets and service lines.
• Partner with Sales Leadership and Account Managers to support pipeline development, strategic selling, and planned work initiatives.
• Execute demand generation campaigns across digital platforms, including paid media, email, and web-based initiatives.
• Optimize landing pages and digital experiences to improve lead generation, engagement, and conversion rates.
• Oversee the creation of high-quality, consistent content aligned with Penhall's value proposition.
• Collaborate with internal subject matter experts and manage freelance resources to scale content development.

Skills

Digital marketing

Demand generation

Marketing analytics

CMS

Content development

Collaboration with sales

Cross-functional communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

CRM platforms

Call tracking tools

Job description

Penhall Company is seeking a Marketing Manager to drive digital marketing strategies that support revenue growth and sales priorities. This remote role may involve up to 25% travel.

You will own and optimize campaigns across paid media, email, and web experiences, build a centralized content calendar, and collaborate with Sales Leadership to fuel pipeline development. Strong analytics, CMS proficiency, and excellent communication are essential for success.