Remote Marketing Director - Growth & Trade Programs

The People Brand; Santa Barbara (CA); Remote; USD 150,000 - 200,000; Full time

Job summary

2Modern is seeking a Marketing Director to steer our marketing engine for consumers and our valued trade program. You will own paid, email and SMS, and on-site performance while aligning budgets with profitability, growth, and brand storytelling.

This hands-on leadership role sets strategy, leads a small team, and partners with finance and the data team to drive profitable growth and expand the trade channel.

Qualifications

• 7+ years in e-commerce marketing with 3+ years leading performance marketing and budgets.
• Hands-on with Google Ads, Meta, and affiliates and proven profitability growth.
• Experience marketing to B2B or trade audiences (designers, architects, hospitality).
• Strong partnership with finance; managed a marketing P&L or budget.
• Understanding of how creative drives performance; able to brief and test.
• Strong eye for design and brand; tell a great product story.
• Comfort with data (GA4 and BigQuery).
• Experience managing a small team and outside partners.
• Bonus: experience in home/furniture; Klaviyo email/SMS; organic social.

Responsibilities

• Own performance marketing across channels and measure gross profit.
• Build marketing for the trade program with B2B focus.
• Manage marketing budget, vendor contracts, and renewals.
• Bridge creative and performance; brief and test campaigns.
• Lead email, SMS, and lifecycle for consumers and trade.
• Own promotions with merchandising within margin guardrails.
• Oversee organic social and reviews (Instagram, Pinterest, Trustpilot).
• Run affiliates end-to-end and manage relationships.
• Build trusted measurement with finance and data team.
• Own go-to-market and calendar; plan launches and seasonal moments.
• Lead and shape the team; develop email, SMS, creative, copy, agencies.

Skills

E-commerce marketing

Performance marketing

Google Ads

Meta

Affiliates

B2B / trade

Budget management

P&L partnership

Creative testing

Brand storytelling

Data literacy

Team leadership

Klaviyo (email/SMS)

Tools

GA4

BigQuery

Klaviyo

Job description

2Modern is seeking a Marketing Director to steer our marketing engine for consumers and our valued trade program. You will own paid, email and SMS, and on-site performance while aligning budgets with profitability, growth, and brand storytelling.

This hands-on leadership role sets strategy, leads a small team, and partners with finance and the data team to drive profitable growth and expand the trade channel.