Growth Marketing Director — Remote, DTC & Trade

The People Brand; United States; Remote; USD 150,000 - 200,000; Full time

Job summary

2Modern is seeking a Marketing Director to lead the marketing engine for both consumer and trade channels. You will own paid, email, SMS, on-site, and coordinate with merchandising and the trade team to drive profitable growth.

You'll set strategy, lead a small team, and partner with finance and data to measure impact, optimize budgets, and grow the trade program. This remote leadership role emphasizes hands-on execution and clear prioritization.

Qualifications

• 7+ years in e-commerce marketing
• Hands-on with Google Ads, Meta, and affiliates
• Experience marketing to B2B or trade audiences
• Strong partnership with finance on forecasting and margins
• Proven ability to manage a marketing budget
• Experience with creative testing and briefing

Responsibilities

• Own performance marketing across paid channels
• Build marketing for our trade program
• Manage marketing budget and vendor contracts
• Bring creative and performance together through testing
• Lead email, SMS, and lifecycle campaigns for consumer and trade
• Own promotions with merchandising
• Oversee organic social and reviews
• Run affiliates end to end
• Build trusted measurement with finance and data team
• Own go-to-market and the marketing calendar
• Lead and shape the team

Skills

Team leadership

Data-driven

Strategy

Budget management

Tools

Google Ads

Meta

Affiliates

Klaviyo

Job description

2Modern is seeking a Marketing Director to lead the marketing engine for both consumer and trade channels. You will own paid, email, SMS, on-site, and coordinate with merchandising and the trade team to drive profitable growth.

You'll set strategy, lead a small team, and partner with finance and data to measure impact, optimize budgets, and grow the trade program. This remote leadership role emphasizes hands-on execution and clear prioritization.