Remote Marketing Data Analyst — Turn Data Into Growth

Gameday Men's Health; United States; On-site; USD 70,000 - 100,000; Full time

Job summary

Gameday Men’s Health is hiring a Marketing Analyst to be the data spine of our paid media and Franchise Marketing reporting. You’ll pull data from Meta Ads Manager, Google Ads, and other platforms, build dashboards, and translate numbers into actionable strategies for franchisees and executives.

You will collaborate with the Franchise Marketing Manager and the Paid Media Manager to ensure data quality, set up cross-system analytics, and drive data-driven decision making across the network.

Qualifications

• 3–5+ years in a marketing analyst, performance marketing analyst, or paid media analyst role.
• Hands-on with Meta Ads Manager, Google Ads, and at least one additional paid social platform (TikTok, Reddit, Yelp preferred).
• Advanced Google Sheets or Excel (pivot tables, complex formulas, QUERY, ARRAYFORMULA).
• SQL proficiency — comfortable querying a warehouse (Snowflake, BigQuery, or similar).
• Dashboard build experience in Looker Studio, Tableau, Power BI, or similar.
• Track record of connecting top-of-funnel media metrics to downstream conversion and revenue outcomes.
• Strong written communication — turn a data pull into actionable insights for franchisees or executives.

Responsibilities

• Pull weekly and monthly performance data from paid media channels and CRM systems.
• Consolidate agency rollups and validate data accuracy and gaps.
• Build and maintain dashboards at clinic, regional, and network levels (CPL, CVR, CAC, ROAS).
• Own monthly executive reporting for system and territory performance.
• Develop agency scorecards with shared definitions across partners.

Skills

Marketing analytics

Meta Ads Manager

Google Ads

SQL proficiency

Data storytelling

Dashboard experience

Strong written communication

Tools

Meta Ads Manager

Google Ads

TikTok

Reddit

Yelp

GoHighLevel

HubSpot

Salesforce

Job description

Gameday Men’s Health is hiring a Marketing Analyst to be the data spine of our paid media and Franchise Marketing reporting. You’ll pull data from Meta Ads Manager, Google Ads, and other platforms, build dashboards, and translate numbers into actionable strategies for franchisees and executives.

You will collaborate with the Franchise Marketing Manager and the Paid Media Manager to ensure data quality, set up cross-system analytics, and drive data-driven decision making across the network.