Remote Marketing Automation Lead — Marketo & Data Governance

Absolute Software; California; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Absolute Security is seeking an experienced Marketing Automation Manager to lead strategy, execution, governance, and development of our marketing automation function. You will collaborate across Marketing, Sales, and Revenue Operations to optimize program design and data integrity.

The role requires hands-on Marketo administration, deep CRM integration knowledge, and a strong focus on compliant data practices, scalability, and proactive problem solving in a fast-paced cybersecurity environment.

Qualifications

• 5+ years in marketing operations or marketing automation in B2B.
• Hands-on Marketo administration with strong program architecture.
• Experience designing lead scoring, lifecycle and MQL processes.
• Strong Salesforce knowledge including standard objects and sync with Marketo.
• Experience with data quality, segmentation, enrichment, and deduplication.
• Ability to translate business requirements into scalable technical solutions.
• Excellent written and verbal communication and project management skills.

Responsibilities

• Own execution, QA, and optimization of integrated marketing campaigns across channels.
• Develop scalable Marketo architecture, workflows, and programs.
• Design and optimize lead scoring, lifecycle, routing, and MQL processes.
• Establish governance, naming conventions, taxonomy, and QA for automation.
• Oversee database health, data quality, normalization, and deduplication.
• Lead Martech integrations connected to Marketo and CRM systems.
• Troubleshoot issues and identify gaps to improve scalability and reliability.
• Collaborate with Marketing, Sales, Revenue Ops, and IT to translate requirements into solutions.
• Ensure GDPR/CAN-SPAM/CASL compliance and data privacy controls.

Skills

Marketing automation

Marketo

Salesforce

Lead scoring

Data management

Campaign governance

QA processes

Cross-functional collaboration

Tools

Marketo

Salesforce

Job description

Absolute Security is seeking an experienced Marketing Automation Manager to lead strategy, execution, governance, and development of our marketing automation function. You will collaborate across Marketing, Sales, and Revenue Operations to optimize program design and data integrity.

The role requires hands-on Marketo administration, deep CRM integration knowledge, and a strong focus on compliant data practices, scalability, and proactive problem solving in a fast-paced cybersecurity environment.