Marketing Automation Lead (Remote) - Marketo Expert

Absolute Security; San Jose (CA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote-friendly culture

Hybrid work options

Job summary

Absolute Security seeks a Marketing Automation Manager to lead strategy, execution, governance, and ongoing development of our marketing automation function. You will own campaigns, lead lifecycle, data integrity, and Martech integrations to drive pipeline growth.

You will collaborate with Marketing, Sales, Revenue Operations, and IT to deliver scalable, compliant marketing programs and ensure analytics accuracy across channels while advancing our Get Stuff Done culture.

Qualifications

• 5+ years in marketing operations or marketing automation in B2B
• At least 3 years hands-on Marketo administration
• Experience with Salesforce integration and data quality measures

Responsibilities

• Own the execution, QA, and optimization of integrated campaigns across email, events, webinars, nurture programs, forms, landing pages and more
• Develop scalable marketing automation architecture, workflows, programs, and processes within Marketo
• Drive lead scoring, lifecycle management, routing, segmentation, and MQL processes
• Establish governance, naming conventions, taxonomy, QA, and comprehensive documentation for automation architecture and integrations
• Oversee database health, data quality, deduplication, normalization, and segmentation

Skills

Marketo Admin

Salesforce

Lead scoring

Campaign management

Data governance

Cross-functional

Excel/Analytics

Tools

Marketo

Salesforce

APIs

Webhooks

Job description

Absolute Security seeks a Marketing Automation Manager to lead strategy, execution, governance, and ongoing development of our marketing automation function. You will own campaigns, lead lifecycle, data integrity, and Martech integrations to drive pipeline growth.

You will collaborate with Marketing, Sales, Revenue Operations, and IT to deliver scalable, compliant marketing programs and ensure analytics accuracy across channels while advancing our Get Stuff Done culture.