Marketing Automation Manager

Absolute Software; California; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Absolute Security is seeking an experienced Marketing Automation Manager to lead strategy, execution, governance, and development of our marketing automation function. You will collaborate across Marketing, Sales, and Revenue Operations to optimize program design and data integrity.

The role requires hands-on Marketo administration, deep CRM integration knowledge, and a strong focus on compliant data practices, scalability, and proactive problem solving in a fast-paced cybersecurity environment.

Qualifications

• 5+ years in marketing operations or marketing automation in B2B.
• Hands-on Marketo administration with strong program architecture.
• Experience designing lead scoring, lifecycle and MQL processes.
• Strong Salesforce knowledge including standard objects and sync with Marketo.
• Experience with data quality, segmentation, enrichment, and deduplication.
• Ability to translate business requirements into scalable technical solutions.
• Excellent written and verbal communication and project management skills.

Responsibilities

• Own execution, QA, and optimization of integrated marketing campaigns across channels.
• Develop scalable Marketo architecture, workflows, and programs.
• Design and optimize lead scoring, lifecycle, routing, and MQL processes.
• Establish governance, naming conventions, taxonomy, and QA for automation.
• Oversee database health, data quality, normalization, and deduplication.
• Lead Martech integrations connected to Marketo and CRM systems.
• Troubleshoot issues and identify gaps to improve scalability and reliability.
• Collaborate with Marketing, Sales, Revenue Ops, and IT to translate requirements into solutions.
• Ensure GDPR/CAN-SPAM/CASL compliance and data privacy controls.

Skills

Marketing automation

Marketo

Salesforce

Lead scoring

Data management

Campaign governance

QA processes

Cross-functional collaboration

Tools

Marketo

Salesforce

Job description

We are seeking an experienced, highly organized, and technically proficient Marketing Automation Manager to lead the strategy, execution, optimization, governance, and ongoing development of our marketing automation function.

This role is responsible for overseeing marketing automation operations, campaign execution, lead lifecycle management, lead scoring, segmentation, database management, martech integrations, attribution, reporting, and operational governance. The Marketing Automation Manager will work closely with Marketing, Sales, Revenue Operations, Business Applications, and other cross functional teams to ensure our marketing technology and processes effectively support pipeline generation and business growth.

The ideal candidate is a strategic and hands on marketing automation operator who can balance big picture thinking with executional excellence. This person should have a strong understanding of marketing automation architecture and best practices, demonstrate exceptional attention to detail, proactively identify operational gaps, and take ownership of driving solutions from strategy through implementation.

This role will also be responsible for establishing scalable processes, improving operational efficiency, maintaining data integrity & owning martech.

What You'll Do:

• Own the execution, QA, and optimization of integrated marketing campaigns across email, events, webinars, nurture programs, forms, landing pages, and other channels
• Develop and maintain scalable marketing automation architecture, workflows, programs, and operational processes within Marketo
• Drive the design, development, and ongoing optimization of lead scoring, lead lifecycle management, routing, segmentation, and MQL processes
• Establish and enforce Marketing Automation governance, standards, naming conventions, campaign taxonomy, and QA processes, and maintain comprehensive documentation for automation architecture, operational processes, integrations, and troubleshooting procedures
• Oversee database health, data quality, normalization, enrichment, deduplication, and other database optimization initiatives
• Lead the implementation, integration, and ongoing ownership of marketing technology connected to Marketo
• Troubleshoot complex campaign, automation, integration, and data issues, identify root causes, and drive resolution, while proactively identifying operational gaps and downstream impacts to improve the scalability and reliability of the Marketing Automation function
• Partner with Marketing, Sales, Revenue Operations, Business Applications, and other technical teams to translate business requirements into scalable technical solutions and support CRM and martech initiatives
• Ensure compliance with GDPR, CAN-SPAM, CASL, and other applicable email marketing and data privacy regulations
• Protect the security and privacy of Absolute and its customers
• Other duties as assigned by management

What You'll Bring:

• 5+ years of marketing operations or marketing automation experience in a B2B environment, including at least 3 years of hands on Marketo administration
• Deep expertise in Marketo program architecture, including smart campaigns, nurture and engagement programs, tokens, program templates, and operational programs
• Proven experience designing and managing lead scoring, lead lifecycle, routing, and MQL processes, with a strong understanding of how they affect sales handoff and pipeline reporting
• Strong working knowledge of Salesforce, including the Lead, Contact, Account, and Campaign objects, campaign hierarchy, and the Marketo Salesforce sync
• Solid understanding of campaign attribution and campaign influence models, and how build decisions affect downstream reporting
• Demonstrated ability to troubleshoot complex automation, sync, and data issues independently, using logs, error codes, and record level analysis to identify root causes
• Experience implementing and maintaining martech integrations, such as webinar platforms, enrichment tools, content syndication vendors, and lead routing tools, using native connectors, APIs, or webhooks
• Strong data management skills, including list imports, normalization, deduplication, and database segmentation, with advanced Excel or Google Sheets proficiency
• Rigorous attention to detail and a disciplined QA approach, including validating builds, attribution, and data before launch or handoff
• Ability to translate business requirements into scalable technical solutions, and to propose alternatives when the initial approach doesn't meet the goal
• Clear, concise written and verbal communication, with the ability to explain technical concepts to non technical stakeholders
• Strong project management skills, with the ability to manage multiple requests, prioritize against deadlines, and proactively elevate blockers

Preferred experience:

• Marketo Certified Expert (MCE) or Adobe Marketo Engage Business Practitioner certification
• Marketo and Salesforce experience required; advanced knowledge of Excel
• Experience implementing marketing technology into the Marketo ecosystem
• Highly analytical, organized, detail-oriented, self-starter
• Must possess excellent communication and organizational skills
• Innovative thinker, creative problem solver and effectively manage multiple ongoing assignments in a fast paced, fluid environment

Join the Get Stuff Done Culture Shaping the Future of Cybersecurity and Resilience

Are you passionate and committed to cybersecurity and cyber resilience in the new era of Frontier AI? If the answer is yes, then Absolute Security may be the home for you.

In the new AI-driven business world, Absolute Security has emerged as a leader in Autonomous Cyber Resilience. Thousands of customers trust our AI-native platform to defend their organizations against threats, reduce risk, and recover immediately from disruptions before they turn into financial losses. Through partnerships with the world’s leading endpoint device manufacturers, Absolute is embedded in the firmware of 600 million endpoints. This unique position gives us an almost ubiquitous presence in the world’s PC and advanced AI workstation environments.

As part of our mission to become the World’s Most Trusted Security Company, we are shaping the next decade of security, compliance, and resilience through innovations that help customers remain defended against AI-driven threats and challenges, stop downtime when disruption hits, and drive meaningful change in the IT and cybersecurity markets. To further our goals, we are searching for the best and brightest to join our Get Stuff Done (GSD) culture. We seek motivated candidates who are innovators, sellers, marketers, financiers, operators, engineers, developers, and customer professionals to join our world-class team.

Gartner, Forrester, IDC, Frost & Sullivan, and other top industry analyst firms recognize Absolute Security as critical to the emerging Cyber Resilience market, and a key competitor in the endpoint management and security, secure network access, and Zero Trust markets. The company has earned prestigious product and leadership honors including the Frost & Sullivan Competitive Strategy & Leadership award, the Cybersecurity Excellence Award for Cyber Resilience solutions, and the SC Magazine Power Players list.

Absolute Security is headquartered in Seattle, Washington, with international offices in Vancouver, BC; Austin, TX; Ankeny, IA; Reading, UK; Tokyo, Japan; and Ho Chi Minh City, Vietnam. As a native work-from-anywhere company, we give employees the flexibility to thrive in remote, hybrid, and in-office environments.

Learn more about Absolute: www.absolute.com, Blog, LinkedIn, YouTube, X