Remote Marketing Automation & Analytics Specialist

UAB; Town of Florida (NY); Hybrid; USD 55,000 - 73,000; Full time

Job summary

The University of Alabama at Birmingham is seeking a Marketing Systems Specialist to administer marketing systems, manage data, and deploy email campaigns. The role requires a bachelor’s degree and two years of related experience, with a focus on Marketing Cloud, reporting, and automation.

This position supports and trains staff, builds dashboards, and ensures best practices across marketing technology. Remote/hybrid eligibility is available within a regular daytime shift.

Qualifications

• Bachelor’s degree and two years of related experience required.
• Work experience may not substitute for the education requirement.
• Experience with marketing systems, email campaigns and analytics is preferred.

Responsibilities

• Build, test and deploy email campaigns with QA for outbound messages.
• Develop and deliver training for team members in various settings.
• Serve as Marketing Cloud system administrator (basic configurations, users, roles).
• Manage data: reports, segments, data extensions, imports/exports, automations.
• Create dashboards to measure campaign performance and effectiveness.
• Document processes, policies and user guides.

Skills

Email campaigns

Marketing Cloud administration

Reporting & dashboards

Training & onboarding

Data management

Education

Bachelor's degree

Tools

Marketing Cloud

SQL

Job description

The University of Alabama at Birmingham is seeking a Marketing Systems Specialist to administer marketing systems, manage data, and deploy email campaigns. The role requires a bachelor’s degree and two years of related experience, with a focus on Marketing Cloud, reporting, and automation.

This position supports and trains staff, builds dashboards, and ensures best practices across marketing technology. Remote/hybrid eligibility is available within a regular daytime shift.