Remote Marketing Automation & Analytics Manager

Henry Schein, Inc.; United States; Remote; USD 90,000 - 119,000; Full time

Benefits offered by this job

Health coverage

401K Plan with Company Match

Paid Time Off

Parental Leave

Wellbeing resources

Education benefits

Worldwide scholarship program

Volunteer opportunities

Job summary

Henry Schein One is seeking a Marketing Automation & Analytics Manager to support and optimize the marketing automation stack across campaigns, reporting, and data processes. You will lead technical execution, QA, and governance while collaborating with Demand Generation, Product Marketing, RevOps, and BI teams.

The role emphasizes hands‑on platform management, scalable process design, and data quality improvements.

Qualifications

• Typically 6 to 8+ years of increasing responsibility in terms of any applicable professional experience.
• Typically a Bachelor's Degree or global equivalent in related discipline
• 4–6 years in marketing operations, with 3+ years hands‑on in Marketo Engage — building, integrating, and debugging
• Working knowledge of the Marketo Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break
• Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send‑time defaults, and the SFDC sync before you hit approve
• Clear writer. SOPs, briefs, status notes, and tickets that the next person can actually use
• Curious about AI in MarOps — comfortable getting hands dirty with new tools rather than waiting for documentation

Responsibilities

• Build, QA, and launch programs end‑to‑end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica)
• Maintain and enhance the Marketo Salesforce integration day‑to‑day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking
• Diagnose and fix issues proactively
• Build, QA, and maintain Marketo Salesforce workflows to support lead capture, scoring, routing, lifecycle stage progression, and conversion tracking
• Ensure accurate campaign attribution through consistent program‑to‑SFDC‑campaign alignment, member status mapping, and program template governance
• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes)
• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams
• Partner with Demand Generation to monitor campaign and channel performance and improve outcomes through hypothesis‑driven testing

Skills

Marketing operations

Marketo Engage

Marketo-Salesforce

Quality Assurance

Technical writing

AI in MarOps

Cross-functional collaboration

Education

Bachelor's degree

Tools

Marketo

Salesforce

Job description

Henry Schein One is seeking a Marketing Automation & Analytics Manager to support and optimize the marketing automation stack across campaigns, reporting, and data processes. You will lead technical execution, QA, and governance while collaborating with Demand Generation, Product Marketing, RevOps, and BI teams.

The role emphasizes hands‑on platform management, scalable process design, and data quality improvements.