Marketing Analytics & Insights Specialist

Henry Schein, Inc.; Honolulu (HI); Presencial; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Henry Schein is seeking a Marketing Analytics Specialist to collaborate with Marketing and Marketing Analytics to report on advertising performance across print and digital channels. The role emphasizes data-driven insights, dashboards, and revenue attribution across campaigns and suppliers.

The position focuses on trend analysis, stakeholder communication, and monthly GA reporting to optimize digital marketing performance and audience targeting.

Formación

• Preferred work experience in data-driven marketing strategy and planning.
• Highly skilled in Marketo and Salesforce.
• High proficiency in PowerBI and Excel is required.
• Google Analytics Certification is required.
• Strong organizational and analytical skills.
• Strong marketing acumen, experience in e-commerce or medical supplies is highly preferred.
• Highly effective communicator.

Responsabilidades

• Partner with Marketing Analytics team and leadership to create dashboards, tracking spreadsheets, and presentations bringing data-driven insights and revenue attribution reports.
• Track campaign and channel performance by analyzing data from internal and external databases.
• Identify trends and marketing insights and communicate with project stakeholders clearly.
• Create the department’s monthly Google Analytics performance report on all digital advertising.
• Manage dashboards for monthly and quarterly presentations to supplier partners and update as needed.
• Analyze trends to identify which ad placements perform best and suggest monthly/quarterly/annual improvements.
• Produce adhoc reports, monthly reporting and assist on special projects.
• Identify optimal audiences for digital marketing initiatives through customer intelligence.

Conocimientos

Data-driven marketing

Analytical skills

Marketing analytics

Communication

Educación

Google Analytics Certification

Herramientas

Marketo

Salesforce

Power BI

Excel

Google Analytics

Descripción del empleo

Henry Schein is seeking a Marketing Analytics Specialist to collaborate with Marketing and Marketing Analytics to report on advertising performance across print and digital channels. The role emphasizes data-driven insights, dashboards, and revenue attribution across campaigns and suppliers.

The position focuses on trend analysis, stakeholder communication, and monthly GA reporting to optimize digital marketing performance and audience targeting.