Marketing Automation & Analytics Manager

Henry Schein; United States; Remote; USD 90,000 - 119,000; Full time

Benefits offered by this job

Health coverage

401K Plan with Company Match

Paid Time Off

Parental Leave

Wellbeing resources

Education benefits

Worldwide scholarship program

Volunteer opportunities

Job summary

Henry Schein One is seeking a Marketing Automation & Analytics Manager to support and optimize the marketing automation stack across campaigns, reporting, and data processes. You will lead technical execution, QA, and governance while collaborating with Demand Generation, Product Marketing, RevOps, and BI teams.

The role emphasizes hands‑on platform management, scalable process design, and data quality improvements.

Qualifications

• Typically 6 to 8+ years of increasing responsibility in terms of any applicable professional experience.
• Typically a Bachelor's Degree or global equivalent in related discipline
• 4–6 years in marketing operations, with 3+ years hands‑on in Marketo Engage — building, integrating, and debugging
• Working knowledge of the Marketo Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break
• Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send‑time defaults, and the SFDC sync before you hit approve
• Clear writer. SOPs, briefs, status notes, and tickets that the next person can actually use
• Curious about AI in MarOps — comfortable getting hands dirty with new tools rather than waiting for documentation

Responsibilities

• Build, QA, and launch programs end‑to‑end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica)
• Maintain and enhance the Marketo Salesforce integration day‑to‑day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking
• Diagnose and fix issues proactively
• Build, QA, and maintain Marketo Salesforce workflows to support lead capture, scoring, routing, lifecycle stage progression, and conversion tracking
• Ensure accurate campaign attribution through consistent program‑to‑SFDC‑campaign alignment, member status mapping, and program template governance
• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes)
• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams
• Partner with Demand Generation to monitor campaign and channel performance and improve outcomes through hypothesis‑driven testing

Skills

Marketing operations

Marketo Engage

Marketo-Salesforce

Quality Assurance

Technical writing

AI in MarOps

Cross-functional collaboration

Education

Bachelor's degree

Tools

Marketo

Salesforce

Job description

Marketing Automation & Analytics Manager

Marketing Automation & Analytics Manager is responsible for supporting the administration, execution, and continuous improvement of Henry Schein One’s marketing automation platform and related technology stack. The position serves as a hands‑on contributor in managing the marketing automation platform and associated systems that enable marketing campaign execution, data flow, and performance reporting. The role collaborates cross‑functionally with Demand Generation, Product Marketing, RevOps, Business Operations, and Business Intelligence teams to support the development and optimization of marketing programs, data processes, and reporting capabilities. This includes contributing to scalable process design, ensuring data accuracy, and enhancing overall operational efficiency across marketing initiatives.

Success in this role requires a combination of technical proficiency in marketing automation platforms and strong operational capabilities, including program execution, quality assurance, data governance, troubleshooting, and analysis. The position plays a key role in supporting campaign effectiveness, improving marketing performance, and increasing confidence in reporting through structured experimentation and continuous process improvement.

This position is remote within the United States with up to 10% travel as needed. This position is not eligible for employment‑based visa sponsorship. To be considered, candidates must be authorized to work in the United States for Henry Schein One without the need for current or future employer sponsorship.

About the Role

• Build, QA, and launch programs end‑to‑end: emails, nurtures, landing pages, forms, segmentation, webinars (ON24), SMS, and conversational flows (Conversica)
• Maintain and enhance the Marketo Salesforce integration day‑to‑day: smart campaigns, sync logic, lifecycle progression, routing handoffs, conversion tracking.
• Diagnose and fix issues proactively
• Build, QA, and maintain Marketo Salesforce workflows to support lead capture, scoring, routing, lifecycle stage progression, and conversion tracking
• Ensure accurate campaign attribution through consistent program‑to‑SFDC‑campaign alignment, member status mapping, and program template governance
• Maintain data integrity through validation, normalization, and ongoing improvements to Marketo configuration (fields, objects, scoring models, program templates, tokens, and operational processes)
• Build and maintain SOPs, playbooks, and program templates allowing for scalable program execution and consistency across teams
• Partner with Demand Generation to monitor campaign and channel performance and improve outcomes through hypothesis‑driven testing (e.g., A/B testing, audience refinement, nurture logic improvements, deliverability, and engagement)

Required Qualifications

• Typically 6 to 8 or more years of increasing responsibility in terms of any applicable professional experience
• Typically a Bachelor's Degree or global equivalent in related discipline
• 4–6 years in marketing operations or marketing automation, with 3+ years hands‑on in Marketo Engage — building, integrating, and debugging, not just sending
• Working knowledge of the Marketo Salesforce integration: sync behavior, campaign sync, lifecycle, and where things break
• Strong QA instincts. You check the unsubscribe link, the token, the segmentation logic, the send‑time defaults, and the SFDC sync before you hit approve
• Clear writer. SOPs, briefs, status notes, and tickets that the next person can actually use
• Curious about AI in MarOps — comfortable getting hands dirty with new tools rather than waiting for documentation

What will set you apart

• Master's degree or global equivalent
• May hold one or more industry certifications

The posted range for this position is $90,000 - $119,000, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a target bonus not reflected in the posted range.

What you’ll gain as a #TeamSchein member

• A robust benefits package including health coverage, retirement savings with company match, paid time off, parental leave, wellbeing resources, education support, and MORE!

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

What you get as a Henry Schein One Employee

• A great place to work with fantastic people.
• A career in the healthcare technology industry, with the ability to grow and realize your full potential.
• Competitive compensation.
• Excellent benefits package!
• Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Paid Parental Leave, Short Term Disability, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.

*Benefits may vary by location or status.

Henry Schein One is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

If you are unable or limited in your ability to complete the application process, including the use or access of www.henryschein.com/careers, as a result of a physical or mental impairment, you can request reasonable accommodations. Please e‑mail the appropriate email address below with the type of accommodation you are requesting. Please include your first and last name, phone number, position for which you are interested in applying and geographic location in your request.

US Candidates: [e-mail] UK and Ireland Candidates: [e-mail] Australia and New Zealand Candidates: [e-mail] Malaysia Candidates: [e-mail] Italy Candidates: [e-mail]

Work Arrangements

• Work From Home: Work is performed directly from the TSM's home office.
• Hybrid: Time is scheduled between working from a TSM home office and at a company facility, as required.
• Onsite: Work is performed exclusively at a company facility.
• Field: Position requires traveling to different locations within a specific geographic territory, as assigned.