Remote Marketing Analytics Manager

Jobvite, Inc.; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive benefits (HMO/PPO)

401k match + Employee Stock Purchase

Tuition reimbursement & leadership dev

16 days paid time off + holidays

Wellness courses & ERGs

Job summary

NeoGenomics is seeking a Marketing Analytics Manager to connect marketing activities, spend, and sales outcomes into actionable insights. This role oversees marketing reporting, attribution, and data quality to ensure reliable information for decision-making.

You will own attribution platforms, ensure accurate campaign tagging, and build dashboards linking spend to pipeline. Remote-Non CA with focus on AI-enabled tools to drive efficiency.

Qualifications

• Bachelor’s degree required; Master preferred.
• 8+ years in marketing analytics, reporting, or MarTech with attribution or Salesforce data.
• Experience selecting, implementing, and owning a marketing analytics platform.
• Track data quality issues: tagging, UTM tracking, and channel definitions.
• Translate data into clear, actionable recommendations beyond reporting.
• Able to query data directly (SQL) to self-serve answers.
• Familiarity with CDP concepts to specify data requirements.
• Familiarity with marketing mix modeling concepts and data needs.
• Comfortable evaluating new analytics tools and AI-enabled approaches.

Responsibilities

• Select, implement, and own the marketing attribution and reporting platform, evaluating options such as Marketing Cloud Intelligence.
• Own data quality for marketing reporting: consistent campaign tagging, UTM parameters, and channel definitions.
• Build and maintain dashboards connecting marketing spend to leads, MQL/SQL status, and pipeline.
• Translate data into concrete recommendations on where to invest and where to pull back.
• Partner with Marketing Ops and Commercial Enablement to align data with KPIs.
• Support data foundation for marketing mix modeling and advise readiness.
• Continuously evaluate analytics tools and adopt AI-enabled practices to improve processes.

Skills

Marketing analytics

SQL

Data quality management

Data storytelling

Campaign tagging & UTM

AI tooling adoption

translate data into recommendations

Education

Bachelor’s Degree

Master’s degree

Tools

Marketing Cloud Intelligence

Salesforce

Job description

NeoGenomics is seeking a Marketing Analytics Manager to connect marketing activities, spend, and sales outcomes into actionable insights. This role oversees marketing reporting, attribution, and data quality to ensure reliable information for decision-making.

You will own attribution platforms, ensure accurate campaign tagging, and build dashboards linking spend to pipeline. Remote-Non CA with focus on AI-enabled tools to drive efficiency.