Remote Marketing Analytics Lead: M&A Data & ROI

Jobicy; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure for new businesses and acquisitions. The role sits in the Business Analytics Center of Excellence and focuses on tracking paid ads, translating performance into LTV and ROAS, and informing budget strategy.

You will define critical metrics, build data pipelines, develop reports, and forecast outcomes, partnering with analysts to integrate insights with revenue and operations.

Qualifications

• 3+ years of data analysis, analytics, or business intelligence focused on marketing analytics.
• Experience translating paid advertising performance into metrics like LTV, CAC, ROAS.
• Experience building marketing data infrastructure (tracking, attribution, data pipelines, reporting).
• Strong math, science, finance, engineering, or statistics background; MBA a plus.

Responsibilities

• Analyze data, build models, test hypotheses, forecast performance, and create Tableau reports.
• Build and maintain marketing data infrastructure; integrate Google Analytics and Google Ads.
• Onboard acquired companies’ data and ensure consistent tracking and reporting.
• Measure paid advertising performance across channels to guide budget allocation.
• Define holistic, independent metrics aligned with company strategy.
• Use descriptive and diagnostic analytics to offer actionable recommendations.
• Collaborate with analysts to connect marketing performance with revenue and operations.
• Identify opportunities to improve efficiency, conversions, and ROI; leverage AI tools.

Skills

Marketing analytics

SQL

Tableau

PowerBI

Google Analytics

Forecasting

A/B testing

Education

Bachelor’s degree

Tools

Tableau

PowerBI

Google Analytics

Google Ads

SQL

Job description

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure for new businesses and acquisitions. The role sits in the Business Analytics Center of Excellence and focuses on tracking paid ads, translating performance into LTV and ROAS, and informing budget strategy.

You will define critical metrics, build data pipelines, develop reports, and forecast outcomes, partnering with analysts to integrate insights with revenue and operations.