Remote Marketing Analytics Lead for M&A & New Businesses

Toptal; United States; Teletrabalho; CAD 90 000 - 130 000; Tempo integral

Resumo da oferta

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies acquired through M&A. You will track paid advertising performance, translate it into LTV and ROAS metrics, and inform budget allocation and channel strategy.

This remote role sits in the Business Analytics Center of Excellence and requires strong data modeling and storytelling skills.

Qualificações

• 3+ years of experience in marketing analytics or business intelligence.
• Demonstrated ability to analyze paid advertising performance and translate into LTV, CAC, ROAS metrics.
• Experience building or owning marketing data infrastructure (tracking, attribution, pipelines, reporting).

Responsabilidades

• Analyze data, build models, test hypotheses, and forecast performance.
• Build and maintain marketing data infrastructure, including GA, Ads, and other paid platforms.
• Develop ROAS/LTV reporting and dashboards for new businesses and acquisitions.
• Partner with analysts to connect marketing performance with revenue and unit economics.
• Create actionable recommendations for leadership and drive data-driven decisions.

Conhecimentos

Marketing analytics

SQL

Tableau/PowerBI

Google Ads

LTV/ROAS modeling

Data storytelling

Formação académica

Bachelor’s degree

Ferramentas

Google Analytics

Python/R

Descrição da oferta de emprego

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies acquired through M&A. You will track paid advertising performance, translate it into LTV and ROAS metrics, and inform budget allocation and channel strategy.

This remote role sits in the Business Analytics Center of Excellence and requires strong data modeling and storytelling skills.