Marketing Analytics Engineer

Toptal; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Toptal seeks a Marketing Analyst to build and own the marketing data infrastructure for new businesses and M&A. You will track paid advertising performance, translating it into metrics like LTV and ROAS to guide budget and channel strategy.

Responsibilities include data analysis, modeling, hypothesis testing, and creating Tableau reports and SQL scripts, plus integrating Google Analytics, Google Ads, and other platforms to measure spend and efficiency.

Qualifications

• Bachelor's degree required; 3+ years in data or marketing analytics.
• Experience with paid advertising, marketing data infrastructure, and BI tools like Tableau or PowerBI.
• Proficiency in SQL, with R, Python, or MATLAB a plus; experience with Generative AI tools.

Responsibilities

• Analyze data, build models, test hypotheses, and create Tableau reports and SQL scripts.
• Build, own, and maintain marketing data infrastructure integrating Google Analytics, Google Ads, and other platforms.
• Measure and diagnose paid advertising performance across channels, analyzing spend efficiency, CAC, ROAS, and LTV.

Skills

Data analysis

Modeling

Hypothesis testing

Generative AI familiarity

Education

Bachelor's degree

Tools

Tableau

Power BI

Google Analytics

Google Ads

SQL

Job description

Toptal seeks a Marketing Analyst to build and own the marketing data infrastructure for new businesses and M&A. You will track paid advertising performance, translating it into metrics like LTV and ROAS to guide budget and channel strategy.

Responsibilities include data analysis, modeling, hypothesis testing, and creating Tableau reports and SQL scripts, plus integrating Google Analytics, Google Ads, and other platforms to measure spend and efficiency.