Remote Market Development Leader - West US

Insightec; San Francisco, San Diego, Los Angeles, Denver (CA, CA, CA, CO); Remote; USD 120,000 - 160,000; Full time

Job summary

Insightec is seeking a Market Development Manager for the West US region to lead regional marketing and drive adoption of MR-guided Focused Ultrasound programs. This field role partners with the Regional Director and Clinical Account Managers to shape regional strategy, build a referral network, and enhance the patient care pathway.

You will lead patient and provider education programs, co-market with hospital partners, and execute regional campaigns while adhering to healthcare compliance

Qualifications

• Bachelor’s degree in business, marketing, healthcare administration, life sciences, or related field.
• Proven success building referral relationships with physicians or providers and executing events in the field.
• Experience with hospital marketing and patient navigation workflows is a plus.

Responsibilities

• Lead regional marketing, aligning with Regional Director and CAMs to shape strategy and plans.
• Build referral networks with physicians and hospital partners to drive program adoption and patient access.
• Lead patient and provider education programs and regional events while ensuring compliance and budget adherence.
• Coordinate site-level marketing and co-marketing with hospital partners, and manage digital campaigns with Marketing Communications.
• Track referral funnel and program metrics, maintaining CRM data and regional performance reports.

Skills

Referral relationship

Event execution

Marketing strategy

Project management

Communication skills

Education

Bachelor's degree in business/marketing/healthcare

Tools

HubSpot

Microsoft Office

Zoom

Teams

Canva/Adobe

Job description

Insightec is seeking a Market Development Manager for the West US region to lead regional marketing and drive adoption of MR-guided Focused Ultrasound programs. This field role partners with the Regional Director and Clinical Account Managers to shape regional strategy, build a referral network, and enhance the patient care pathway.

You will lead patient and provider education programs, co-market with hospital partners, and execute regional campaigns while adhering to healthcare compliance