Remote Logistics Marketing Strategist

Defense Logistics Agency; Battle Creek (MI); Hybrid; USD 90,000 - 116,000; Full time

Job summary

Defense Logistics Agency is seeking a Logistics Marketing Specialist to develop and execute the agency's strategic marketing plan, including budget, market research, and customer feedback analysis. The role focuses on researching consumer behavior, identifying target audiences, and gathering analytics to inform campaigns.

You will implement new customer communications channels—videos, social media, email campaigns, and product demonstrations—to promote DLA Disposition Services tools and

Qualifications

• Specialized experience includes marketing analysis, identifying target audiences, gathering and interpreting analytics.
• Experience developing scenarios for marketing campaigns and assessing impact on sales.
• Ability to implement new customer communication channels (videos, social media, email campaigns) to educate and promote tools and services.

Responsibilities

• Develop and implement a comprehensive agency marketing plan including budget and market research.
• Research consumer behavior, analyze trends, identify target audiences, and gather analytics.
• Develop and communicate with customers via videos, social media, campaigns, and email communications.
• Create outreach materials: brochures, flyers, banners, proposals, and presentations.
• Participate in business and marketing plan development with defined objectives and strategies.
• Promote product/service changes and upgrades to meet customer requirements and keep users informed.

Skills

Marketing analysis

Target audiences

Analytics interpretation

Customer communications

Job description

Defense Logistics Agency is seeking a Logistics Marketing Specialist to develop and execute the agency's strategic marketing plan, including budget, market research, and customer feedback analysis. The role focuses on researching consumer behavior, identifying target audiences, and gathering analytics to inform campaigns.

You will implement new customer communications channels—videos, social media, email campaigns, and product demonstrations—to promote DLA Disposition Services tools and