Logistics Marketing Specialist

Defense Logistics Agency; Battle Creek (MI); Hybrid; USD 90,000 - 116,000; Full time

Job summary

Defense Logistics Agency is seeking a Logistics Marketing Specialist to develop and execute the agency's strategic marketing plan, including budget, market research, and customer feedback analysis. The role focuses on researching consumer behavior, identifying target audiences, and gathering analytics to inform campaigns.

You will implement new customer communications channels—videos, social media, email campaigns, and product demonstrations—to promote DLA Disposition Services tools and

Qualifications

• Specialized experience includes marketing analysis, identifying target audiences, gathering and interpreting analytics.
• Experience developing scenarios for marketing campaigns and assessing impact on sales.
• Ability to implement new customer communication channels (videos, social media, email campaigns) to educate and promote tools and services.

Responsibilities

• Develop and implement a comprehensive agency marketing plan including budget and market research.
• Research consumer behavior, analyze trends, identify target audiences, and gather analytics.
• Develop and communicate with customers via videos, social media, campaigns, and email communications.
• Create outreach materials: brochures, flyers, banners, proposals, and presentations.
• Participate in business and marketing plan development with defined objectives and strategies.
• Promote product/service changes and upgrades to meet customer requirements and keep users informed.

Skills

Marketing analysis

Target audiences

Analytics interpretation

Customer communications

Job description

Telework Eligible

Yes

Major Duties

• Responsible for the development of an agency strategic marketing plan to include budget, market research, and analysis of customer feedback.
• Research consumer behavior, exploring market trends and opportunities; identifying target audiences and gathering analytics.
• Develop and implement new ways of communicating with customers; videos, social media platforms, campaigns, e-mail communications, product demonstrations to promote DLA Disposition Services tools, products and services.
• Customer outreach materials: brochures, flyers, banners, proposals and presentation.
• Participates in the development of business and marketing plans, including objectives and strategies.
• Markets and promotes product and service changes and/or upgrades to support customer requirements, keep users abreast of pending changes and updates to DLA systems and applications.

Qualification Summary

To qualify for a Logistics Marketing Specialist your resume and supporting documentation must support: Specialized Experience: One year of specialized experience that equipped you with the particular competencies to successfully perform the duties of the position and is directly in or related to this position. To qualify at the GS-12 level, applicants must possess one year of specialized experience equivalent to the GS-11 level or equivalent under other pay systems in the Federal service, military, or private sector. Applicants must meet eligibility requirements including time-in grade (General Schedule (GS) positions only), time-after-competitive appointment, minimum qualifications, and any other regulatory requirements by the cut-off/closing date of the announcement. Creditable specialized experience includes: Marketing analysis, identifying target audiences, gathering and interpretation of analytics and preparing scenarios for potential success of a marketing campaign; impact on sales or organization structures. Implements new ways of communicating with customers; videos, social media platforms, campaigns, e-mail communications and product demonstrations to educate and promote users organizational/company tools, products and services. Work with private sector market analysis, marketing principles, practices, methods and techniques to develop and implement targeted strategies that increase customer orders, identify potential new customers, and increase overall revenue. Developed agency strategic marketing plan to include budget, market research, and analysis of customer feedback Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Compensation

$89,508-$116,362 per year