Logistics Marketing Specialist

DLA Careers; Battle Creek (MI); On-site; USD 70,000 - 90,000; Full time

Job summary

DLA Disposition Services is seeking a Logistics Marketing Specialist to lead the development of strategic marketing plans, perform market research, and analyze customer feedback to drive campaigns and product communications.

The role focuses on targeting audiences, creating multi-channel outreach, and supporting upgrades to tools and services through data-driven strategies.

Qualifications

• One year of specialized experience in marketing analysis and audience targeting.
• Experience communicating with customers via video, social media, email campaigns and product demos.
• Ability to develop targeted strategies to increase orders and revenue.
• Experience developing agency strategic marketing plans including budgets and research.

Responsibilities

• Develop an agency strategic marketing plan including budget, market research, and analysis of customer feedback.
• Research consumer behavior, trends, opportunities, and identify target audiences with analytics.
• Create and implement communications with customers through videos, social media, emails and demos.
• Prepare customer outreach materials: brochures, flyers, banners, proposals and presentations.
• Contribute to business and marketing plan development with objectives and strategies.
• Promote product/service changes to meet customer requirements and inform users of updates.

Skills

Marketing analysis

Target audiences

Analytics interpretation

Campaign development

Job description

See below for important information regarding this job.

Summary

See below for important information regarding this job.

Duties

• Responsible for the development of an agency strategic marketing plan to include budget, market research, and analysis of customer feedback.
• Research consumer behavior, exploring market trends and opportunities; identifying target audiences and gathering analytics.
• Develop and implement new ways of communicating with customers; videos, social media platforms, campaigns, e-mail communications, product demonstrations to promote DLA Disposition Services tools, products and services.
• Customer outreach materials: brochures, flyers, banners, proposals and presentation.
• Participates in the development of business and marketing plans, including objectives and strategies.
• Markets and promotes product and service changes and/or upgrades to support customer requirements, keep users abreast of pending changes and updates to DLA systems and applications.

Requirements

Conditions of employment

• Must be a U.S. citizen
• Tour of Duty: Set Schedule
• Security Requirements: Non-Critical Sensitive with Secret Access
• Appointment is subject to the completion of a favorable suitability or fitness determination, where reciprocity cannot be applied; unfavorably adjudicated background checks will be grounds for removal.
• Fair Labor Standards Act (FLSA): Exempt
• Selective Service Requirement: Males born after 12-31-59 must be registered or exempt from Selective Service.
• Recruitment Incentives: Not Authorized
• Bargaining Unit Status: No
• Selectees are required to have a REAL ID or other acceptable identification documents to access certain federal facilities. See https://www.tsa.gov/real-id for more information.

Qualifications

To qualify for a Logistics Marketing Specialist your resume and supporting documentation must support:

Specialized Experience: One year of specialized experience that equipped you with the particular competencies to successfully perform the duties of the position and is directly in or related to this position. To qualify at the GS-12 level, applicants must possess one year of specialized experience equivalent to the GS-11 level or equivalent under other pay systems in the Federal service, military, or private sector. Applicants must meet eligibility requirements including time-in grade (General Schedule (GS) positions only), time-after-competitive appointment, minimum qualifications, and any other regulatory requirements by the cut-off/closing date of the announcement. Creditable specialized experience includes:

• Marketing analysis, identifying target audiences, gathering and interpretation of analytics and preparing scenarios for potential success of a marketing campaign; impact on sales or organization structures.
• Implements new ways of communicating with customers; videos, social media platforms, campaigns, e-mail communications and product demonstrations to educate and promote users organizational/company tools, products and services.
• Work with private sector market analysis, marketing principles, practices, methods and techniques to develop and implement targeted strategies that increase customer orders, identify potential new customers, and increase overall revenue.
• Developed agency strategic marketing plan to include budget, market research, and analysis of customer feedback

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional, philanthropic, religious, spiritual, community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

Substitution of education may not be used in lieu of specialized experience for this grade level.

Additional information

• 302.106, DLA will provide Section 508 conformant ICT to employees with disabilities. All ICT interfaces with the public related to vacancy announcements and career transition opportunities must conform to the applicable requirements in the current ICT Standards and Guidelines (36 C.F.R. 1194).

For Important General Applicant Information and Definitions go to

http://www.dla.mil/portals/104/documents/careers/GenAppInfoDef.pdf

Reemployed Annuitants

This position does not meet criteria for appointment of Reemployed Annuitants. The DoD criteria for hiring Reemployed Annuitants can be found at: https://www.esd.whs.mil/Portals/54/Documents/DD/issuances/140025/140025_vol300.PDF

Information for Veterans

As available at: https://www.dla.mil/Careers/Programs/. As of 23 December 2016, Military retirees seeking to enter federal service in the Department of Defense now require a waiver if they would be appointed within 180 days following their official date of retirement.

Drug-Free Workplace Policy

The Defense Logistics Agency (DLA) is committed to maintaining a safe, drug-free workplace. All DLA employees are required to refrain from illegal drug use on and off duty. DLA conducts pre-employment, reasonable suspicion, post-accident, and random drug testing. Applicants tentatively selected for employment in testing designated positions will undergo a urinalysis to screen for illegal drug use prior to appointment. Refusal to undergo testing or testing positive for illegal drugs will result in withdrawal of the tentative job offer and a six-month denial of employment with DLA from the date of the drug test. Employees in drug testing designated positions are subject to random drug testing. A negative drug test result must be received by HR within 30 calendar days after the EOD. The selectee's inability successfully pass; or refusal to conduct the test may result in: 1) the tentative or FJO being withdrawn during the recruitment process; or 2) subsequently being removed from Federal service for failure to meet a condition of employment. You may be required to sign a "Drug Test Statement of Understanding" if you are selected for this position.

The DLA drug testing panel tests for the following substances: marijuana, cocaine, opiates, heroin, phencyclidine, amphetamines, methamphetamines, fentanyl, norfentanyl, methylenedioxymethamphetamine (MDMA), methylenedioxyamphetamine (MDA), and opioids.

ADVISORY: Use of cannabidiol (CBD) products may result in a positive drug test for marijuana. DLA employees are subject to Federal law and under Federal law, Marijuana is illegal

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Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding.

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Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.