Remote Lifecycle Marketing Lead for Retention & Growth

Jeppesen ForeFlight; Austin (TX); On-site; USD 98,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Open PTO Policy

401(k) with company match

Parental leave

Flight Training Rewards

Job summary

Jeppesen ForeFlight is seeking a Lifecycle Marketing Manager to own post-sale marketing campaigns and programs that engage customers, drive renewal, and support expansion. You will bridge marketing and customer success, ensuring the right message reaches customers at the right time.

The role suits someone with a few years of marketing experience who wants end-to-end ownership, cross-functional collaboration, and growth into broader lifecycle leadership. Remote US-based; full-time.

Qualifications

• 3–5 years of B2B marketing experience, especially lifecycle/CRM, retention or renewal marketing.
• Track record of running campaigns end to end and using data to improve results.
• Comfort with marketing automation and CRM platforms and willingness to learn new tools.
• Strong analytical skills to read signals and campaign metrics and act on them.
• Collaborative style, working with customer success, sales, and other partners.
• Clear communication to present plans and results to stakeholders.

Responsibilities

• Design the customer lifecycle marketing strategy and own a lifecycle framework for onboarding, adoption, expansion, and renewal.
• Partner with Customer Success to map health indicators and coordinate touchpoints for a coherent experience.
• Define and track account-based signals to identify renewal risk, expansion readiness, or disengagement.
• Translate signals into targeted campaigns: nurture, re-engagement, renewal, upsell, and advocacy programs.
• Run renewal marketing programs with cross-functional support to drive on-time renewals and value reinforcement.
• Measure performance against retention, expansion, and engagement goals and optimize campaigns.
• Collaborate with product, sales, marketing ops, and analytics to ensure clean, actionable data.

Skills

Lifecycle marketing

CRM marketing

Retention/renewal marketing

Marketing automation

Tools

Marketo

HubSpot

Salesforce

Job description

Jeppesen ForeFlight is seeking a Lifecycle Marketing Manager to own post-sale marketing campaigns and programs that engage customers, drive renewal, and support expansion. You will bridge marketing and customer success, ensuring the right message reaches customers at the right time.

The role suits someone with a few years of marketing experience who wants end-to-end ownership, cross-functional collaboration, and growth into broader lifecycle leadership. Remote US-based; full-time.