Lifecycle Marketing Manager — Remote (US)

ForeFlight LLC; Austin (TX); On-site; USD 98,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Open PTO

401(k) with company matching

Paid parental leave

Flight training rewards

Job summary

Jeppesen ForeFlight is seeking a Lifecycle Marketing Manager to own post-sale communications and programs. This remote US role sits at the intersection of marketing and customer success, focusing on onboarding, adoption, expansion, and renewal.

The ideal candidate has 3–5 years of B2B marketing experience, with hands-on campaign management and experience with marketing automation and CRM platforms. You'll collaborate with product, sales, marketing ops, and analytics to deliver integrated

Qualifications

• 3–5 years of B2B marketing experience, focused on lifecycle/CRM, retention or renewal marketing.
• Proven ability to run campaigns end to end and use data to improve them.
• Experience with marketing automation and CRM platforms (Marketo, HubSpot, Salesforce) a plus.

Responsibilities

• Design the customer lifecycle marketing strategy and map the post-sale journey.
• Partner with Customer Success to coordinate touchpoints for a coherent experience.
• Define and track account-based signals for renewal risk and expansion readiness.
• Translate signals into targeted campaigns: nurture, re-engagement, renewal, upsell, advocacy.
• Run renewal marketing programs to support retention and on-time renewals with CS and sales.
• Measure performance and optimize campaigns to meet retention, expansion and engagement goals.
• Collaborate with product, sales, marketing ops, and analytics to keep data clean and actionable.

Skills

Lifecycle marketing

CRM marketing

Retention/renewal marketing

Account-based marketing

Campaign management

Data analysis

Cross-functional collaboration

Tools

Marketo

HubSpot

Salesforce

Job description

Jeppesen ForeFlight is seeking a Lifecycle Marketing Manager to own post-sale communications and programs. This remote US role sits at the intersection of marketing and customer success, focusing on onboarding, adoption, expansion, and renewal.

The ideal candidate has 3–5 years of B2B marketing experience, with hands-on campaign management and experience with marketing automation and CRM platforms. You'll collaborate with product, sales, marketing ops, and analytics to deliver integrated