Remote Lead Fintech Campaign Manager - CRM & Growth

NOVACARD; United States; Hybrid; USD 32,000 - 48,000; Full time

Benefits offered by this job

Remote or hybrid work format

Contractor arrangements for others

Job summary

NOVACARD, the first interest-free and no-annual-fee credit card on the Mexican market, seeks a Senior Campaign Manager to own campaign planning and coordination across a near-prime client portfolio. Based in Mexico with remote flexibility and occasional business trips, you will drive automated campaigns from brief to analysis.

You will lead cross-functional teams across marketing, analytics, IT, and product to launch campaigns on time, optimize based on KPIs, and build scalable processes in a

Qualifications

• Senior experience leading marketing or CRM campaigns in fintech, banking, or consumer lending is mandatory.
• Strong CRM principles, segmentation, and automation knowledge.
• Upper-intermediate English or higher for international collaboration.

Responsibilities

• Define campaign structure, prioritization, and schedule for activation, balance building, retention, and cross-sell.
• Own the full campaign cycle—from briefing to launch and post-campaign analysis.
• Collaborate with development and CRM teams to automate recurring campaigns to speed time-to-market.
• Coordinate with marketing, analytics, IT, and product to align timelines and resources.
• Verify audience segmentation and communication scenarios before launch for flawless customer experiences.
• Monitor KPIs, prepare performance reports, and deliver optimization recommendations.
• Establish standards and playbooks to improve speed, quality, and impact of campaigns.

Skills

CRM campaign management

Campaign planning

Cross-functional coordination

English communication

Analytics

Project management

Job description

NOVACARD, the first interest-free and no-annual-fee credit card on the Mexican market, seeks a Senior Campaign Manager to own campaign planning and coordination across a near-prime client portfolio. Based in Mexico with remote flexibility and occasional business trips, you will drive automated campaigns from brief to analysis.

You will lead cross-functional teams across marketing, analytics, IT, and product to launch campaigns on time, optimize based on KPIs, and build scalable processes in a