Credit Card Growth & Campaign Lead

Blend

United States

Remote

USD 90,000 - 150,000

Full time

2 days ago

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Job summary

Blend, a premier AI services provider, is seeking a Marketing Campaign Lead in the United States to drive credit card product launches and ongoing engagement. You will design and execute multi-channel campaigns, balancing deadlines while coordinating with product, analytics, and compliance teams.

You will build data-driven GTM plans to boost adoption, loyalty, and target behaviors, lead testing, and refine strategies with analytics partners.

Qualifications

4+ years of experience in product/marketing campaigns, preferably fintech or card programs.
Ability to lead multi-channel campaigns end-to-end with data-driven decisions.
Strong collaboration with product, analytics, and legal/compliance teams.

Responsibilities

Develop and support marketing strategies for credit card product launches and ongoing engagement initiatives.
Build go-to-market plans to drive product adoption, customer loyalty, and behaviors.
Manage multiple campaigns simultaneously, balancing priorities and deadlines.
Lead end-to-end execution of multi-channel campaigns, including digital and print.
Coordinate creative development, reviews, and approvals, and oversee testing before launch.
Serve as central point of coordination across product, marketing, analytics, and channel teams.