Product Leader (Mobile UX/UI)

NOVACARD; United States; Hybrid; USD 48,000 - 80,000; Full time

Benefits offered by this job

Remote or hybrid work

Official local employment

International collaboration

Job summary

NOVACARD seeks a senior Product Leader to own the client experience in the mobile app, with full accountability for design quality, end-to-end customer journeys, and touchpoint usability. Lead strategy, design execution, and measurable improvements in activation, conversion, and engagement.

Based in Mexico with remote flexibility and business trips as required, you will balance metrics with design detail and collaborate across cross-functional teams to deliver a unified mobile experience.

Qualifications

• Significant experience in mobile product management at an upper senior level with direct ownership of UX/UI outcomes.
• Deep understanding of customer-centric design and balance of user needs with business goals, risk constraints, and feasibility.
• Upper-intermediate English or higher for communication with international teams and headquarters.
• Strong analytical skills: mobile analytics, funnels, heatmaps, and user session data.

Responsibilities

• Define and evolve the mobile app UX/UI strategy, aligning with Near Prime customer needs.
• Architect and optimize end-to-end customer journeys within the app and own CJM across touchpoints.
• Analyze in-app user behavior, optimize activation, conversion, and engagement.
• Lead collaboration with UX/UI designers; ensure high-quality mockups and prototypes; facilitate user testing.
• Design seamless integrations between the mobile app and other products/services for a unified experience.
• Collaborate with product, engineering, analytics, legal and marketing to deliver a compliant user experience.
• Maintain a backlog of UX/UI enhancements based on data, feedback, and market benchmarks.

Skills

Product Leadership

Mobile Apps PM

UX/UI Strategy

Data Analytics

Cross-Functional

English Proficiency

Tools

Mixpanel

Amplitude

Figma

Job description

At NOVACARD, we’re redefining how people use credit. We are the first interest-free and no-annual-fee credit card in Mexico, designed to simplify personal finances and give users complete control - all from a mobile app. With NOVACARD, users can access up to $200,000 MXN in credit, only pay when they use it, and manage everything digitally in under 5 minutes. Our mission is to empower people to make smarter financial decisions by offering flexibility, transparency, and the freedom they need to reach their goals. Simple finances, big goals.

About the Role

We are looking for a strong Product Leader to own the client experience in our mobile application. You will have full accountability for the app’s design quality, end-to-end customer journeys (CJM), and the usability of every touchpoint. This role requires someone who can think in metrics and interface details simultaneously, building the product around real customer needs. You will shape the strategy, lead design execution, and drive measurable improvements in activation, conversion, and engagement. The role is based in Mexico, with remote flexibility and business trips when required.

Key Responsibilities

• Mobile Experience Strategy: Define and evolve the UX/UI strategy for the mobile app, prioritizing simplicity, speed, and intuitive navigation that aligns with the needs of Near Prime customers.
• Customer Journey Design: Architect and optimize end-to-end customer journeys within the app - from onboarding and first use to regular product interaction, limit management, and repeat transactions. Own the CJM across all touchpoints.
• Product Metrics & User Behavior: Analyze in-app user behavior (funnels, screen flows, usage scenarios). Track and improve conversion rates for key actions (activation, product application, repeat visits) and identify interface bottlenecks through data.
• Design Process Leadership: Partner closely with UX/UI designers. Set clear tasks, ensure high quality of mockups and prototypes, facilitate user testing, and maintain design consistency across all app features.
• Ecosystem Integrations: Design seamless interaction scenarios between the mobile app and other company products and services, ensuring a unified and effortless customer experience within the broader ecosystem.
• Cross-Functional Collaboration: Work in tight alignment with product teams, engineering, analytics, legal, and marketing to deliver a consistent and compliant user experience.
• Continuous Improvement: Build and maintain a backlog of UX/UI enhancements based on data insights, customer feedback, market benchmarking, and company strategic goals.

Key Requirements

• Significant experience in product management for mobile applications (fintech, e-commerce, or consumer services) at an Upper Senior level, with direct ownership of UX/UI outcomes.
• Deep understanding of customer-centric design principles and the ability to balance user needs with business goals, risk constraints, and technical feasibility.
• Upper-intermediate English or higher (both spoken and written) — required for communication with international teams and headquarters.
• Strong analytical skills: ability to work with mobile analytics, funnels, heatmaps, and user session data to drive decisions.
• Excellent taste in product design, attention to visual and interaction detail, and the ability to recognize what makes an interface truly user-friendly.
• Out-of-the-box thinking, flexibility, and capacity to manage multiple initiatives in a fast-moving environment.
• Advanced soft skills: clear communication, empathy, and the ability to inspire designers and engineers around a shared product vision.

What We Offer

• Remote or hybrid work format, with business trips as required.
• Official employment under local labor law; contractor arrangements available for candidates from other countries.
• The chance to define the mobile experience for a strategically important Near Prime segment in Mexico, impacting thousands of customers daily.
• A data-informed, design-driven culture that values experimentation, user feedback, and continuous improvement.
• Close collaboration with local and international teams, with full ownership of the mobile product experience and its business outcomes.