Creative Strategist (Static & Video) for a DTC Brand - Remote

Paired; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Remote work

Bonus opportunities

Job summary

Paired is seeking a Lead Creative Strategist with deep DTC experience to own our client's ad creative strategy across the full consumer journey. This senior role drives high-converting angles rooted in consumer psychology and guides external partners while collaborating with media buyers and the E-Com Coordinator to ensure alignment across touchpoints.

You will develop angles, briefs, and oversee asset production, including AI-generated content and varied animation styles.

Qualifications

• Senior-level DTC creative strategy experience with track record of growth for DTC brands.
• Deep understanding of consumer psychology and full-funnel marketing from awareness to conversion.
• Ability to translate business goals into compelling creative briefs and manage external partners.

Responsibilities

• Develop and test ad angles, concepts and hooks grounded in consumer psychology and full-funnel strategy.
• Source, brief and manage external creative partners to execute vision.
• Collaborate with media buyers and E-Com Coordinator to align creative with landing pages and performance data.
• Provide strategic oversight and hands-on guidance for static and video asset production including AI-generated content and animation styles.
• Continuously analyze performance data to iterate, optimize and elevate creative output.

Skills

Senior DTC experience

Consumer psychology

Full funnel marketing

Creative brief development

Data-driven optimization

Tools

AI video tools

Video editing basics

Claymation techniques

Job description

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We're looking for aLead Creative Strategistwith deep DTC experience to own and elevate our client's ad creative strategy across the full consumer journey. This is a senior, high-impact role for someone who thinks beyond individual ads and understands how creative drives behavior from awareness to conversion. You'll develop high-converting angles rooted in consumer psychology, brief and guide external partners, and collaborate closely with media buyers and the E-Com Coordinator to ensure every touchpoint is aligned. If you have a proven track record of scaling DTC brands through insight-driven, funnel-aware creative, we want to talk.

Key Responsibilities:

• Develop and test ad angles, concepts, and hooks grounded in consumer psychology and full-funnel strategy
• Source, brief, and manage external creative partners (editors, animators, producers) to execute your vision
• Collaborate with media buyers and the E-Com Coordinator to align creative with landing pages and performance data
• Provide strategic oversight and hands-on guidance for static and video asset production - including AI-generated content, claymation, stylized animation, mini-VSLs, and B-roll
• Continuously analyze performance data to iterate, optimize, and elevate creative output
  
  

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to talented people, no matter where they are located.

We're looking for aLead Creative Strategistwith deep DTC experience to own and elevate our client's ad creative strategy across the full consumer journey. This is a senior, high-impact role for someone who thinks beyond individual ads and understands how creative drives behavior from awareness to conversion. You'll develop high-converting angles rooted in consumer psychology, brief and guide external partners, and collaborate closely with media buyers and the E-Com Coordinator to ensure every touchpoint is aligned. If you have a proven track record of scaling DTC brands through insight-driven, funnel-aware creative, we want to talk.

Key Responsibilities:

• Develop and test ad angles, concepts, and hooks grounded in consumer psychology and full-funnel strategy
• Source, brief, and manage external creative partners (editors, animators, producers) to execute your vision
• Collaborate with media buyers and the E-Com Coordinator to align creative with landing pages and performance data
• Provide strategic oversight and hands-on guidance for static and video asset production - including AI-generated content, claymation, stylized animation, mini-VSLs, and B-roll
• Continuously analyze performance data to iterate, optimize, and elevate creative output
  
  

Requirements

• Senior-level DTC Creative Strategist experience(non-negotiable) - with a track record of driving growth for DTC brands
• Deep understanding ofconsumer psychologyand thefull marketing funnel- from top-of-funnel awareness to bottom-of-funnel conversion
• Proven ability to create sales/conversion-focused content across formats (static, video, AI/animation)
• Experience directing or producing AI video tools (hyper-realistic, animation styles like claymation) - hands-on editing is a bonus, not the primary requirement
• Strong understanding of direct-response principles and B-roll storytelling
• Ability to translate business goals and consumer insights into compelling creative briefs
  
  

Benefits

• Opportunity to work remotely
• USD base salary + performance bonus (top performers: $5K-$7K+/mo)