Manager, International Brand & Portfolio Strategy

Talantir; Northern (KY); Hybrid; USD 100,000 - 150,000; Full time

Job summary

The Hershey Company is seeking a Manager, International Brand & Portfolio Strategy and Performance to shape and accelerate the international brand portfolio. This role partners with International Marketing, Regional Brand teams, and Global Centers of Excellence to drive strategy, portfolio prioritization, and performance management across global markets.

You'll lead consumer insights, analytics, and marketing best practices to unlock growth, strengthen brand health, and ensure in-market

Qualifications

• 5+ years experience in brand strategy, portfolio strategy, marketing strategy, or insights.
• Strong analytical and performance management capabilities.
• Experience working across international or multi-market environments.
• Bachelor’s degree required; MBA preferred

Responsibilities

• Shape and evolve international brand strategies and brand roles by market.
• Support portfolio prioritization and long-range brand planning.
• Lead ongoing performance management for international brands.
• Develop integrated dashboards linking brand health, business results, and marketing effectiveness.
• Identify performance gaps and recommend actions to accelerate growth.
• Leverage consumer and shopper insights to inform brand and portfolio decisions.
• Synthesize insights across markets to identify scalable growth opportunities.
• Champion consumer-centric decision making.
• Advance marketing excellence and best practices across international markets.
• Identify and scale winning brand and marketing approaches.
• Strengthen connections between strategy, execution, and learning.
• Act as a strategic connector across Global Brand, International Marketing, Insights, and Finance.
• Influence through insight-driven storytelling and clear recommendations.

Skills

Brand strategy

Portfolio strategy

Marketing analytics

Insights

Education

Bachelor’s degree

MBA preferred

Job description

## What Does This Manager, International Brand & Portfolio Strategy Role Involve?### Job Location: Remote### Pay Level: 2BThis position will be posted internally until the close of business on February 20, 2026.### ROLE SUMMARYThe Manager, International Brand & Portfolio Strategy and Performance plays a critical role in shaping and accelerating the performance of Hershey’s international brand portfolio. This role partners closely with International Marketing, Regional Brand teams, and Global Centers of Excellence to drive brand strategy, portfolio prioritization, performance management, consumer insights, and marketing excellence across international markets.The role focuses on elevating how Hershey’s brands perform globally—ensuring brand strategies are consumer-led, clearly defined, and translated into strong in-market execution. The Manager integrates consumer insights, brand and business performance analytics, and marketing best practices to unlock growth, strengthen brand health, and scale winning approaches across regions.### KEY ACCOUNTABILITIES### International Brand & Portfolio Strategy• Shape and evolve international brand strategies and brand roles by market• Support portfolio prioritization and long-range brand planning• Ensure global brand strategies reflect international market needs### Brand & Business Performance Management• Lead ongoing performance management for international brands• Develop integrated dashboards linking brand health, business results, and marketing effectiveness• Identify performance gaps and recommend actions to accelerate growth### Consumer & Shopper Insights Leadership• Leverage consumer and shopper insights to inform brand and portfolio decisions• Synthesize insights across markets to identify scalable growth opportunities• Champion consumer-centric decision making### Marketing Excellence & Capability Building• Advance marketing excellence and best practices across international markets• Identify and scale winning brand and marketing approaches• Strengthen connections between strategy, execution, and learning### Collaboration & Influence• Act as a strategic connector across Global Brand, International Marketing, Insights, and Finance• Influence through insight-driven storytelling and clear recommendations### QUALIFICATIONS• 5+ years experience in brand strategy, portfolio strategy, marketing strategy, or insights• Strong analytical and performance management capabilities• Experience working across international or multi-market environments• Bachelor’s degree required; MBA preferredThe Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.You can request an accommodation via phone or email.To request an accommodation via phone, please call [phone] and leave a voicemail with your contact information. You may also email a request for accommodation to [e-mail]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.This role is classified under Product Marketing Manager (O\\*NET 11-2021.53) — view the full career profile for typical tasks, skills, and outlook.