Strategic Media Planner – Digital & Traditional Campaigns

Prophet; Atlanta (GA); On-site; USD 60,000 - 70,000; Full time

Job summary

Prophet seeks a strategic Media Planner to develop and execute integrated media plans across digital and traditional channels, including programmatic, video, TV, radio, and OOH. You’ll translate client objectives into audience-centric recommendations and manage campaigns end-to-end with a focus on KPI-driven optimization.

The role requires strong organizational skills, the ability to handle multiple projects, and team collaboration.

Qualifications

• 2+ years of media planning with hands-on digital and offline exposure.
• Understanding of all forms of media planning, including brand, demand gen, and lead capture.
• Experience with digital planning and research tools (MRI, Kantar, Commspoint).
• Experience with digital campaign activation (trafficking sheets, URL tracking).
• Experience with media buying platforms a plus (MediaOcean, Strata, Nexelus).
• Exceptional organizational and planning skills and attention to detail.
• Experience in managing campaigns; strong analytical skills and KPI understanding.
• Ability to multitask in a fast-paced agency environment.
• Must be assertive, self-motivated, with strong communications and professionalism.
• Client-facing interactions and presenting materials experience.
• Proficient in Excel/PowerPoint.
• Bachelor's degree or equivalent in media planning/buying in an agency setting.

Responsibilities

• Develop and execute integrated media plans across digital and traditional media with clear rationale for channel recommendations.
• Conduct audience, competitive, and category research to develop insights-led channel and budget recommendations.
• Manage deliverables through the campaign life cycle across research, planning, execution, tracking, and optimization.
• Support vendor RFP evaluation and negotiations.
• Own campaign activation processes (trafficking sheets, URL tracking, tagging with Ad Ops/Analytics).
• Build presentation materials and contribute to client status calls and presentations.
• Assist with campaign reporting activities, drawing analysis from data and recommending optimizations.
• Work closely with client engagement leads, project management, and external teams for operational efficiency.
• Handle media reconciliation and billing for accounts.
• Supports the needs of direct manager and Media Directors.

Skills

Media planning

Digital planning

Campaign activation

Client-facing

Analytical skills

KPI analysis

Excel/PowerPoint

Multi-tasking

Communication skills

Team collaboration

Education

Bachelor’s degree or equivalent

Tools

MRI

Kantar

Commspoint

MediaOcean

Strata

Nexelus

Job description

Prophet seeks a strategic Media Planner to develop and execute integrated media plans across digital and traditional channels, including programmatic, video, TV, radio, and OOH. You’ll translate client objectives into audience-centric recommendations and manage campaigns end-to-end with a focus on KPI-driven optimization.

The role requires strong organizational skills, the ability to handle multiple projects, and team collaboration.