Remote Integrated Demand Gen Specialist—Lifecycle & AI

Jobgether; États-Unis; À distance; USD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Remote work within United States

Health insurance

Health savings account (HSA)

Dental and vision insurance

Life insurance

Paid time off

Retirement plan

Opportunity to work on large-scale AI/

Résumé du poste

Jobgether is seeking an experienced Marketing Manager to own demand generation, lifecycle marketing, and experimentation initiatives on a 12-month contract in the United States. You will coordinate cross-functional teams, run integrated campaigns across web, email, and paid media, and leverage AI-driven workflows to improve efficiency and results.

Responsibilities include building dashboards, managing campaigns, and optimizing through A/B testing, with a focus on product adoption and

Qualifications

• 4–6 years in demand generation, growth or lifecycle marketing.
• Experience executing integrated campaigns across web, email, lifecycle marketing, paid media, and creative channels.
• Hands-on lifecycle programs focused on product adoption, engagement, retention, monetization, or cross-selling.
• Proven ability to design, run, and measure A/B tests and conversion rate optimization initiatives.
• Experience coordinating creative agencies, marketing stakeholders, campaign timelines, and multiple deliverables.
• Strong analytics: dashboards, funnel reports, performance scorecards, and campaign metrics.
• Experience with generative AI, marketing automation, or agentic workflows to improve marketing execution.
• Excellent project management, organizational, communication, and stakeholder-management skills.
• Ability to manage competing priorities and work independently.

Responsabilités

• Plan, coordinate, and execute integrated marketing campaigns across web, email, lifecycle marketing, paid media, and creative channels.
• Translate channel strategies into actionable campaign plans with deliverables, timelines, milestones, dependencies, approval processes, and success metrics.
• Manage campaign calendars and coordinate cross-functional teams to ensure timely delivery.
• Develop and maintain an A/B testing roadmap focused on conversion rate optimization across pages, forms, emails, and assets.
• Define experiment hypotheses, testing methodologies, and performance indicators; analyze results and translate into optimizations.
• Build and maintain marketing dashboards, funnel reports, and scorecards to track campaign effectiveness and opportunities.
• Develop and execute lifecycle marketing initiatives to increase product adoption, engagement, retention, monetization, and cross-selling.
• Create audience segments, personalized journeys, automated triggers, and targeted messaging to improve lifecycle engagement.

Connaissances

Demand generation

Lifecycle marketing

A/B testing

Campaign management

Marketing dashboards

Analytics

AI-enabled marketing workflows

Project management

Stakeholder management

English proficiency

Description du poste

Jobgether is seeking an experienced Marketing Manager to own demand generation, lifecycle marketing, and experimentation initiatives on a 12-month contract in the United States. You will coordinate cross-functional teams, run integrated campaigns across web, email, and paid media, and leverage AI-driven workflows to improve efficiency and results.

Responsibilities include building dashboards, managing campaigns, and optimizing through A/B testing, with a focus on product adoption and