Remote Healthcare Market Strategy Manager

Copeland; Hagåtña (GU); Remote; USD 140,000 - 170,000; Full time

Job summary

Copeland is seeking a Healthcare Market Manager to lead market research, strategy, and growth initiatives for life science and medical service environmental monitoring segments. You will shape market sizing, segmentation, and competitive analysis, collaborating with Product, Marketing, and Commercial teams to drive execution.

The role emphasizes remote work within the US, travel up to 50%, and developing go-to-market plans, partnerships, and M&A considerations to expand Copeland's healthcare

Qualifications

• Bachelor's degree in business administration, marketing, economics, or related field.
• Minimum five years of experience in market research, strategy development, or a related field.
• Life Science and Healthcare industry experience or exposure.

Responsibilities

• Collaborate to develop and deliver the Copeland Healthcare Business Strategy Plan, including market sizing, key trends analysis, and competitor insights.
• Create market roadmaps to guide product and solution development.
• Identify M&A opportunities in stationary and in-transit environmental monitoring markets and develop strategic roadmaps.
• Conduct value assessments to support value propositions.
• Gather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impacts.
• Monitor competitive strategies and end-user requirements to influence specifications and market strategies.
• Define market segmentation, targeting, and prioritization to guide resource allocation and strategic focus.
• Translate market insights into clear growth initiatives and align cross-functionally to drive execution.
• Embed market intelligence into planning cadences to ensure data-driven decisions.
• Create go-to-market strategies, including product positioning, target audiences, and messaging.
• Develop sales and marketing enablement tools and resources to support product or solution introductions.

Skills

Market research

Strategy development

Cross-functional leadership

Data analysis

Market modeling

VoC methodologies

Communication skills

Global market perspective

Education

Bachelor’s degree in business/marketing/economics

MBA (preferred)

Tools

Excel/Spreadsheet

Tableau/Power BI

Market modeling software

Job description

Copeland is seeking a Healthcare Market Manager to lead market research, strategy, and growth initiatives for life science and medical service environmental monitoring segments. You will shape market sizing, segmentation, and competitive analysis, collaborating with Product, Marketing, and Commercial teams to drive execution.

The role emphasizes remote work within the US, travel up to 50%, and developing go-to-market plans, partnerships, and M&A considerations to expand Copeland's healthcare