Remote Healthcare Market Strategy Lead

Copeland; Honolulu (HI); Remote; USD 140,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan with company match

Remote work in US with flexible time

Job summary

Copeland is seeking a Healthcare Market Manager to lead market insights across stationary and in-transit life science and medical service environmental monitoring. You will translate data into actionable strategies, investment priorities, and growth opportunities aligned with business goals.

This role requires cross-functional collaboration with Product, Portfolio Marketing, and Commercial teams, travel up to 50%, and a fully remote arrangement within the United States.

Qualifications

• Bachelor’s degree in business administration, marketing, economics, or related field.
• Minimum five years of experience in market research, strategy development, or a related field.
• Life Science and Healthcare industry experience or exposure that lends to deeper market understanding.
• Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies.
• Advanced proficiency with data analysis tools, market modeling platforms, and visualization tools for market sizing, segmentation, and performance tracking.

Responsibilities

• Collaborate to develop and deliver the Copeland Healthcare Business Strategy Plan, including market sizing, key trends analysis, and competitor insights.
• Create market roadmaps to guide product and solution development.
• Identify M&A opportunities in both stationary and in-transit environmental monitoring markets and develop strategic roadmaps.
• Conduct value assessments to support value propositions.
• Gather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impacts.
• Monitor competitive strategies and end-user requirements to influence specifications and market strategies.
• Define market segmentation, targeting, and prioritization to guide resource allocation and strategic focus.
• Translate market insights into clear growth initiatives and align cross-functionally to drive execution.
• Embed market intelligence into planning cadences to ensure data-driven decisions.
• Create go-to-market strategies, including product positioning, target audiences, and messaging.
• Develop sales and marketing enablement tools and resources to support product introductions.
• Maintain collaborative relationships with solution/sales engineering.
• Represent the organization as a subject matter expert and participate in industry organizations (e.g. IATA).
• Travel as needed (up to 50%).

Skills

Market research

Strategy development

Leadership

Data analysis

Cross-functional collaboration

Communication

VoC methodologies

Market sizing

Regulatory awareness

Education

Bachelor’s degree in business/marketing/economics

Tools

Market modeling platforms

Data visualization tools

Analytics software

Job description

Copeland is seeking a Healthcare Market Manager to lead market insights across stationary and in-transit life science and medical service environmental monitoring. You will translate data into actionable strategies, investment priorities, and growth opportunities aligned with business goals.

This role requires cross-functional collaboration with Product, Portfolio Marketing, and Commercial teams, travel up to 50%, and a fully remote arrangement within the United States.