Remote Healthcare Market Strategy Lead

Copeland; Dover (DE); Remote; USD 140,000 - 170,000; Full time

Job summary

Copeland is seeking a Healthcare Market Manager to own market trends, sizing, and growth opportunities for life science and medical service environmental monitoring. You will translate insights into strategies, guide product roadmaps, and shape cross‑functional plans across Product, Marketing, and Commercial teams.

You will build market models, assess regulatory impacts, and help identify M&A opportunities while collaborating with global teams. Remote work is possible with travel up to 50%.

Qualifications

• Bachelor’s degree in business administration, marketing, economics, or related field.
• Minimum five years of experience in market research, strategy development, or a related field.
• Life Science and Healthcare industry experience or exposure that lends to deeper market understanding.
• Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies.
• Advanced proficiency with data analysis tools, market modeling platforms, and visualization tools for market sizing, segmentation, and performance tracking.
• Strong analytical and problem-solving skills rooted in data-driven decision-making and strategic planning.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve business outcomes.
• Global market perspective including the ability to assess regional differences in demand, channels, and regulation across North America, Europe, and Asia.
• Strong soft skills to communicate effectively with sales, product, and engineering teams. Must be able to bridge gaps, manage expectations, and navigate a large, complex, matrixed organization.

Responsibilities

• Collaborate to develop and deliver the Copeland Healthcare Business Strategy Plan, including market sizing, key trends analysis, and competitor insights.
• Create market roadmaps to guide product and solution development.
• Identify M&A opportunities in both stationary and in-transit environmental monitoring markets and develop strategic roadmaps.
• Conduct value assessments to support value propositions.
• Gather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impacts.
• Monitor competitive strategies and end-user requirements to influence specifications and market strategies.
• Define market segmentation, targeting, and prioritization to guide resource allocation and strategic focus.
• Translate market insights into clear growth initiatives and align cross-functionally (Product, Portfolio Marketing, Commercial teams) to drive execution.
• Embed market intelligence into planning cadences (e.g., AOP, strategy reviews) to ensure decisions are data-driven and aligned.
• Create go-to-market strategies, including product positioning, target audiences, and messaging.
• Develop sales and marketing enablement tools and resources to support product or solution introductions.
• Maintain highly collaborative relationships with solution/sales engineering.
• Represent the organization as a subject matter expert, attend tradeshows, and participate in industry organizations (e.g. IATA)
• Reports to Director of Product Management
• Travel as needed (up to 50%)

Skills

Market research

Strategy development

Leadership

Data analysis

Cross-functional collaboration

Communication

Regulatory awareness

Education

Bachelor’s degree in business/marketing/economics

Tools

Market modeling platforms

Data visualization tools

Job description

Copeland is seeking a Healthcare Market Manager to own market trends, sizing, and growth opportunities for life science and medical service environmental monitoring. You will translate insights into strategies, guide product roadmaps, and shape cross‑functional plans across Product, Marketing, and Commercial teams.

You will build market models, assess regulatory impacts, and help identify M&A opportunities while collaborating with global teams. Remote work is possible with travel up to 50%.