Remote Head of Growth - Paid Social & DTC Scale

Rho Nutrition; Miami (FL); Remote; USD 180,000 - 320,000; Full time

Benefits offered by this job

Remote work

Job summary

Rho Nutrition seeks a senior Head of Growth (Paid Social) to own paid social performance across Meta and TikTok. You will manage budgets, run testing, and collaborate with founders, growth, and creative teams to scale DTC channels profitably.

The role is remote in the US, requiring hands-on leadership and a proactive, data-driven approach to optimization, measurement, and cross-functional coordination.

Qualifications

• 5+ years of hands-on paid media experience.
• Managed $1M+ monthly Meta advertising spend with scale.
• Expert-level knowledge of Meta Ads Manager.
• Experience running TikTok paid campaigns.
• Strong understanding of e-commerce unit economics.
• Experience with Northbeam or Triple Whale.

Responsibilities

• Own paid social performance across Meta and TikTok.
• Scale spend while maintaining profitable acquisition costs.
• Lead creative testing with the strategy team.
• Develop a disciplined testing approach across ads, audiences, and landing pages.
• Own measurement and attribution using Northbeam, Meta, and Shopify.
• Coordinate media with product launches and inventory.
• Provide clear reporting on CAC, efficiency, and opportunities.

Skills

Paid social advertising

Meta Ads Manager

TikTok ads

Campaign optimization

A/B testing

Tools

Northbeam

Triple Whale

Shopify

Job description

Rho Nutrition seeks a senior Head of Growth (Paid Social) to own paid social performance across Meta and TikTok. You will manage budgets, run testing, and collaborate with founders, growth, and creative teams to scale DTC channels profitably.

The role is remote in the US, requiring hands-on leadership and a proactive, data-driven approach to optimization, measurement, and cross-functional coordination.