Remote Head of Enterprise Web Content Strategy

Embry-Riddle Aeronautical University; Daytona Beach, Prescott (FL, AZ); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Tuition coverage

Generous time off

Retirement contributions

Professional development

Job summary

Embry-Riddle Aeronautical University seeks a Director of Web Content Strategy to guide the institution’s digital content across the external site, internal portal, and signage platforms. You will set governance, editorial standards, and lifecycle processes, working with Marketing, Communications, IT, and academic units to ensure accessible, consistent, and optimized content.

The role leads a team of content professionals, drives innovations, and ensures alignment with recruitment, engagement,

Qualifications

• Bachelor’s degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related field.
• 7–10 years of progressive experience in web content strategy, digital communications, or content management in a complex, multi-stakeholder organization.
• 3–5 years of leadership experience, including direct supervision and team development.
• Demonstrated ability to develop and lead enterprise-level web content strategies aligned with organizational goals.
• Strong leadership & stakeholder management skills; ability to influence across decentralized teams.
• Expertise in content strategy, information architecture, SEO, usability, and accessibility standards (WCAG 2.2, ADA).
• Experience managing large-scale, multi-platform content ecosystems (Sitecore, SharePoint Online, digital signage).
• Proven ability to develop and implement content governance frameworks, workflows, and editorial standards.
• Strong analytical skills to translate performance data into actionable improvements.
• Excellent written and verbal communication; ability to train distributed contributors.
• Strong project management and organizational skills; adapt to fast-paced environments.

Responsibilities

• Lead the development and execution of the University’s enterprise web content strategy across all digital platforms (Sitecore, SharePoint Online, digital signage).
• Establish governance policies, workflows, and lifecycle practices aligned with policies and accessibility requirements.
• Define content voice, tone, and editorial direction for consistency across digital properties.
• Lead major content initiatives: redesigns, audits, migrations, information architecture improvements.
• Mentor and develop a team of content strategists, writers, and editors.
• Collaborate with Enrollment Marketing, Communications, IT, UX/Design to align strategy with goals.
• Design scalable content operations and publishing workflows across platforms.
• Lead training for distributed content contributors across the University.
• Define and monitor content performance metrics and optimize based on analytics.
• Ensure content quality, accuracy, accessibility, and consistency across platforms.

Skills

Enterprise-level strategy

Leadership

Stakeholder management

SEO

Usability

Accessibility (WCAG/ADA)

Information architecture

Analytics

Project management

Cross-functional collaboration

Content governance

Training & enablement

Education

Bachelor’s degree in Digital Communications/Marketing/Journalism/English/Info Science/Web-Digital Media

Tools

Sitecore

SharePoint Online

Digital signage platforms

Job description

Embry-Riddle Aeronautical University seeks a Director of Web Content Strategy to guide the institution’s digital content across the external site, internal portal, and signage platforms. You will set governance, editorial standards, and lifecycle processes, working with Marketing, Communications, IT, and academic units to ensure accessible, consistent, and optimized content.

The role leads a team of content professionals, drives innovations, and ensures alignment with recruitment, engagement,