Director of Enterprise Web Content & Governance

Embry-Riddle Aeronautical University

Florida

Hybrid

USD 110,000 - 170,000

Full time

4 days ago

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Benefits offered by this job

Generous Time Off

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Job summary

Embry-Riddle Aeronautical University is seeking a strategic Director of Web Content Strategy to shape the institution’s digital content across the website, portal, and signage. You will establish governance, editorial standards, and lifecycle strategies while partnering with Enrollment Marketing, Communications, IT, and academic units to ensure consistency and accessibility.

You will lead a team of content professionals, drive innovation, and oversee content initiatives from redesigns to IA

Qualifications

Bachelor’s degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related field.
7–10 years of progressive experience in web content strategy, digital communications, or content management in a complex, multi-stakeholder organization.
3–5 years of leadership experience, including direct supervision and team development.
Experience developing and leading enterprise-level web content strategies aligned with organizational goals.
Strong leadership and stakeholder management with cross-team influence.
Expertise in content strategy, information architecture, SEO, usability, and accessibility (WCAG/ADA).
Experience managing large-scale, multi-platform content ecosystems (Sitecore, SharePoint Online, digital signage).
Ability to develop and implement content governance frameworks with workflows and standards.
Strong analytical skills to translate data into content improvements.
Excellent written and verbal communication; able to train and guide distributed contributors.

Responsibilities

Lead the development and execution of the University’s enterprise web content strategy across all digital platforms, including Sitecore, SharePoint Online, and digital signage systems.
Establish and maintain web content governance policies, editorial standards, workflows, and lifecycle management practices aligned with institutional policies and accessibility requirements (WCAG/ADA).
Define and evolve content voice, tone, messaging frameworks, and editorial direction to ensure consistency across all digital properties.
Lead major content initiatives, including website redesigns, content audits, migrations, and information architecture improvements.
Manage, mentor, and develop a team of content strategists, writers, and editors, including performance management and professional development.
Collaborate with cross-functional partners to align content strategy with institutional goals across Enrollment Marketing, Communications, IT, UX/Design, and academic units.
Design and optimize scalable content operations, including workflows for creation, review, approval, and publishing across platforms.
Lead training and enablement programs for distributed content contributors across the University.
Define and monitor content performance metrics (SEO, engagement, conversion) and use analytics for optimization.
Oversee content quality, accessibility, and consistency across all digital platforms for a high-quality user experience.