Director of Web Content Strategy

Embry-Riddle Aeronautical University; Florida; Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Generous Time Off

Tuition Coverage

Retirement Contributions

Job summary

Embry-Riddle Aeronautical University is seeking a strategic Director of Web Content Strategy to shape the institution’s digital content across the website, portal, and signage. You will establish governance, editorial standards, and lifecycle strategies while partnering with Enrollment Marketing, Communications, IT, and academic units to ensure consistency and accessibility.

You will lead a team of content professionals, drive innovation, and oversee content initiatives from redesigns to IA

Qualifications

• Bachelor’s degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related field.
• 7–10 years of progressive experience in web content strategy, digital communications, or content management in a complex, multi-stakeholder organization.
• 3–5 years of leadership experience, including direct supervision and team development.
• Experience developing and leading enterprise-level web content strategies aligned with organizational goals.
• Strong leadership and stakeholder management with cross-team influence.
• Expertise in content strategy, information architecture, SEO, usability, and accessibility (WCAG/ADA).
• Experience managing large-scale, multi-platform content ecosystems (Sitecore, SharePoint Online, digital signage).
• Ability to develop and implement content governance frameworks with workflows and standards.
• Strong analytical skills to translate data into content improvements.
• Excellent written and verbal communication; able to train and guide distributed contributors.

Responsibilities

• Lead the development and execution of the University’s enterprise web content strategy across all digital platforms, including Sitecore, SharePoint Online, and digital signage systems.
• Establish and maintain web content governance policies, editorial standards, workflows, and lifecycle management practices aligned with institutional policies and accessibility requirements (WCAG/ADA).
• Define and evolve content voice, tone, messaging frameworks, and editorial direction to ensure consistency across all digital properties.
• Lead major content initiatives, including website redesigns, content audits, migrations, and information architecture improvements.
• Manage, mentor, and develop a team of content strategists, writers, and editors, including performance management and professional development.
• Collaborate with cross-functional partners to align content strategy with institutional goals across Enrollment Marketing, Communications, IT, UX/Design, and academic units.
• Design and optimize scalable content operations, including workflows for creation, review, approval, and publishing across platforms.
• Lead training and enablement programs for distributed content contributors across the University.
• Define and monitor content performance metrics (SEO, engagement, conversion) and use analytics for optimization.
• Oversee content quality, accessibility, and consistency across all digital platforms for a high-quality user experience.

Skills

Leadership

Content Strategy

Stakeholder Mgmt

Editorial Governance

SEO & Usability

Information Architecture

Project Management

Team Development

Sitecore

SharePoint Online

Analytics

Education

Bachelor’s degree in Communications/Related Field

Tools

Sitecore

SharePoint Online

Digital Signage

Job description

Director of Web Content Strategy

Embry-Riddle Aeronautical University is seeking a collaborative and strategic Director of Web Content Strategy to lead the University’s enterprise-wide digital content strategy. This is an exciting opportunity to shape how the institution communicates across its digital ecosystem, including the external website, internal portal, and digital signage platforms. In this role, you will establish and guide web content governance, editorial standards, and content lifecycle strategy across a decentralized network of contributors. You will partner closely with Enrollment Marketing, University Communications, Information Technology, and academic and administrative units to ensure content is consistent, accessible, optimized, and aligned with institutional priorities. This position offers the opportunity to lead a high-impact content function that directly supports student recruitment, engagement, and institutional brand strength. The Director will also lead and develop a team of content professionals while driving innovation, scalability, and continuous improvement across all digital platforms.

Key Responsibilities

• Lead the development and execution of the University’s enterprise web content strategy across all digital platforms, including Sitecore, SharePoint Online, and digital signage systems.
• Establish and maintain web content governance policies, editorial standards, workflows, and lifecycle management practices aligned with institutional policies and accessibility requirements (WCAG/ADA).
• Define and evolve content voice, tone, messaging frameworks, and editorial direction to ensure consistency across all digital properties.
• Lead major content initiatives, including website redesigns, content audits, migrations, and information architecture improvements.
• Manage, mentor, and develop a team of content strategists, writers, and editors, including performance management and professional development.
• Collaborate with cross-functional partners across Enrollment Marketing, Communications, IT, UX/Design, and academic units to align content strategy with institutional goals.
• Design and optimize scalable content operations, including workflows for creation, review, approval, and publishing across platforms.
• Lead training and enablement programs for distributed content contributors across the University.
• Define and monitor content performance metrics (SEO, engagement, conversion) and leverage analytics to inform optimization strategies.
• Oversee content quality, accuracy, accessibility, and consistency across all digital platforms to ensure a high-quality user experience.

About Us

For over 100 years, Embry-Riddle has been the world’s leading aviation and aerospace university, educating more than 30,000 students across residential campuses in Daytona Beach, Florida, and Prescott, Arizona, as well as through a global network of worldwide locations and online programs. With more than 165,000 alumni around the world, our impact reaches every corner of the aerospace, aviation, defense and technology industries. Today, our faculty, researchers and professional staff are advancing innovation across aviation, space, artificial intelligence, cybersecurity, autonomous systems and next generation engineering. Working alongside industry leaders, government agencies and innovators, they are solving real-world challenges and shaping the technologies that will define tomorrow. Whether you are an educator, researcher, administrator, technologist or industry professional, your work at Embry-Riddle will contribute to something bigger than a job.

Benefits

• Generous Time Off: Enjoy up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year. You'll also receive 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
• Retirement Contributions: ERAU contributes 6% of your base salary to your retirement plan and offers a 4% matching contribution - with no vesting period.
• Personal Leave: Relax with 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year.

Qualifications

• Bachelor’s degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related field.
• 7–10 years of progressive experience in web content strategy, digital communications, or content management in a complex, multi-stakeholder organization.
• 3–5 years of leadership experience, including direct supervision and team development.
• Demonstrated ability to develop and lead enterprise-level web content strategies aligned with organizational goals.
• Strong leadership and stakeholder management skills, with the ability to influence and drive adoption across decentralized teams.
• Expertise in content strategy, information architecture, SEO, usability, and accessibility standards (WCAG 2.2, ADA compliance, W3C standards).
• Experience managing large-scale, multi-platform content ecosystems (e.g., Sitecore, SharePoint Online, digital signage platforms).
• Proven ability to develop and implement content governance frameworks, including workflows, ownership models, and editorial standards.
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable content improvements.
• Excellent written and verbal communication skills, including the ability to present strategy, train stakeholders, and guide distributed contributors.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Proven problem-solving and critical thinking abilities with a focus on scalable solutions and continuous improvement.
• Ability to work independently and collaboratively across technical and non-technical teams.
• High attention to detail, strong organizational skills, and ability to manage complex content environments.
• Commitment to IT core values, including accountability, continuous learning, collaboration, and innovation.
• Experience in higher education or similarly decentralized organizations strongly preferred.

Equity, Diversity and Inclusion

Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment.

Embry-Riddle makes employment decisions — including hiring, promotions, compensation, and other terms of employment — based on individual merit, qualifications, and abilities.

Embry-Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy.

Embry-Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities.

Embry-Riddle does not accept unsolicited assistance from staffing or recruitment agencies. Agencies interested in partnering with the University should contact [e-mail] and should not contact hiring managers or other University employees directly.

To preserve the integrity and authenticity of our hiring process, candidates are expected to participate without AI-assisted coaching, real-time response generation, or recording during interviews or assessments. Embry-Riddle does not use AI to automatically screen, rank, or select candidates.