Remote Head of AI Search Visibility & Strategy

Purple Innovation, LLC; United States; Remote; USD 119,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) Match

Flexible PTO

Earn a Mattress Purple Swag

Amazing Purple Products

Job summary

Purple Innovation, LLC is seeking a Sr. Manager, AI Search Visibility to lead how Purple is found by AI tools and shoppers. You will own AI visibility strategy, measurement, and off-site authority, guiding IT, Creative, PR, and Demand Gen teams to improve revenue from AI-driven search and recommendations.

You will set technical requirements, manage agencies, and ensure structured data across Purple.com aligns with AI engines while optimizing for high-intent terms across mattresses and bedding.

Qualifications

• 5+ years in SEO with Ecommerce or DTC experience.
• Hands-on experience with AI visibility platforms and agency briefs.
• Strong analytics and ability to turn data into leadership-ready insights.

Responsibilities

• Own AI visibility strategy and KPIs; monitor and improve share of voice.
• Write and audit JSON-LD and schema across the site and product data.
• Lead off-site authority efforts with PR and citations.
• Build content plans for AI-first answers and ensure schema coverage.
• Coordinate with IT, Creative, PR, and Demand Gen to drive results.

Skills

AI visibility strategy

SEO strategy

GA4 + GSC

JSON-LD schema

Agency management

Tools

GA4

Google Search Console

JSON-LD tooling

Job description

Purple Innovation, LLC is seeking a Sr. Manager, AI Search Visibility to lead how Purple is found by AI tools and shoppers. You will own AI visibility strategy, measurement, and off-site authority, guiding IT, Creative, PR, and Demand Gen teams to improve revenue from AI-driven search and recommendations.

You will set technical requirements, manage agencies, and ensure structured data across Purple.com aligns with AI engines while optimizing for high-intent terms across mattresses and bedding.