Senior Manager, AI Search Visibility & Strategy

Purple Mattress; United States; Remote; USD 119,000 - 140,000; Full time

Job summary

Purple Mattress is seeking an Sr. Manager, AI Search Visibility (AEO/SEO) to drive how the brand is discovered by AI systems and users. You will own AI visibility strategy, data schema, and off-site authority, reporting to the VP of Ecommerce.

This is a remote role with some in-person leadership meetings preferred in the Salt Lake City area. You will lead KPI development, coordinate with IT, Creative, Demand Gen, PR, and Site Merchandising, and steer agency partners to align with Purple's

Qualifications

• Experience leading AI/SEO visibility initiatives.
• Ability to write technical requirements and manage agency partners.
• Knowledge of structured data and schema in JSON-LD.
• Experience with cross-functional collaboration.

Responsibilities

• Define AI visibility strategy with KPIs across engines.
• Own structured data across Purple.com: Product, Offer, Review, FAQ, Organization, and LocalBusiness schema.
• Manage off-site authority and citations via PR and partnerships.
• Lead content plan and approvals with internal teams and external partners.

Skills

SEO strategy

AI visibility

Data governance

Cross-functional leadership

Job description

Purple Mattress is seeking an Sr. Manager, AI Search Visibility (AEO/SEO) to drive how the brand is discovered by AI systems and users. You will own AI visibility strategy, data schema, and off-site authority, reporting to the VP of Ecommerce.

This is a remote role with some in-person leadership meetings preferred in the Salt Lake City area. You will lead KPI development, coordinate with IT, Creative, Demand Gen, PR, and Site Merchandising, and steer agency partners to align with Purple's