Remote HCP Marketing Director

Otsuka America Pharmaceutical Inc.; Topeka (KS); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Prescription drug coverage

Life insurance

AD&D insurance

Disability insurance

Tuition reimbursement

Student loan assistance

401(k) match

Flexible time off

Paid holidays

Paid leave

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to lead the development and execution of the HCP engagement strategy for CTN, AAD, and MDD/PTSD programs.

The role collaborates with sales, medical affairs, and market access to align strategic priorities and drive awareness and utilization among healthcare providers. You will lead omnichannel initiatives, KOL programs, and promotional tools, while managing budget and measuring performance to maximize ROI in a remote,

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement.
• Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred.
• Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs.
• Omnichannel marketing expertise, including digital and traditional HCP engagement tactics.
• Strong analytical skills, with the ability to leverage data and insights to refine marketing execution.
• Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI.
• Excellent collaboration and communication skills, with experience working in cross-functional teams.
• Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives.
• Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders.

Responsibilities

• Develop and execute the HCP engagement strategy across CTN, AAD, and MDD/PTSD programs.
• Lead omnichannel strategy, integrating digital, NPP, and personal engagement.
• Create promotional tools, messaging, and training for field sales support.
• Identify and engage KOLs; oversee speaker programs and congress presence.
• Utilize market insights and competitive intelligence to refine strategies.
• Ensure brand messaging is evidence-based and compelling for HCP audiences.
• Develop market access pull-through strategies for reimbursement and formulary positioning.
• Collaborate with medical, regulatory, and commercial teams for compliant execution.
• Establish KPIs and measure HCP marketing effectiveness; optimize investments.
• Oversee budgets and resources to maximize ROI.

Skills

HCP engagement

Omnichannel marketing

KOL engagement

Budget management

Cross-functional leadership

Analytical skills

Vendor management

Communication

Education

Bachelor’s degree in Business/Marketing

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to lead the development and execution of the HCP engagement strategy for CTN, AAD, and MDD/PTSD programs.

The role collaborates with sales, medical affairs, and market access to align strategic priorities and drive awareness and utilization among healthcare providers. You will lead omnichannel initiatives, KOL programs, and promotional tools, while managing budget and measuring performance to maximize ROI in a remote,