GTM Campaign & Field Activation Lead

T-Mobile; Oregon; Ibrido; USD 104.000 - 188.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Dental insurance

Vision insurance

401(k)

Employee stock grants

Employee stock purchase plan

Paid time off

Descrizione del lavoro

T-Mobile Fiber is seeking a Go-To-Market Translation Lead to orchestrate end-to-end seasonal campaigns and translate national initiatives into field-ready playbooks. You will define audiences, tactics, timelines, and budgets, partnering with cross-functional teams to ensure seamless field execution across markets.

The role requires translating complex national strategies into practical field guidance, maintaining GTM calendars, and delivering ready-to-launch packages.

Competenze

• Bachelor's degree and 7 years of related work experience, or a combination of education and experience deemed equivalent.
• 5+ years in marketing, GTM, or field operations — with at least 2 years translating national strategy into local execution.
• Experience owning seasonal or campaign-based programs end-to-end.
• Strong project management skills; comfortable managing multiple workstreams against hard deadlines with cross-functional dependencies.
• Ability to synthesize complex national initiatives quickly and distill them into clear, actionable field guidance.
• Comfortable operating in a high-velocity environment where the national calendar doesn't wait for perfect readiness.
• Experience in telecom, broadband, or a subscription-based consumer business preferred.
• At least 18 years of age
• Legally authorized to work in the United States

Mansioni

• Seasonal Campaign Planning & Execution— Campaign Ownership: Own the field marketing strategy for T-Mobile Fiber's primary seasonal campaigns — Back to School, Moving Season, Holiday Shopping, New Mover windows, and others identified through the annual planning cycle.
• Field Translation: Translate national campaign briefs into field-ready playbooks: define target audiences by market type, select and sequence tactics (D2D, local events, digital, partner), set activation timelines, and align with Market Activation Managers on execution.
• Campaign Calendars: Build campaign calendars with clear start/end dates, budget allocation guidance, and market-level customization parameters — giving regional teams structure without removing local judgment.
• Creative Alignment: Partner with national creative and media teams to ensure Fiber-specific messaging variants exist where needed — particularly for audience segments (renters, movers, families) that index differently in Fiber markets.
• Performance Tracking: Track campaign performance in-flight and post-flight — orders, conversion rates, cost-per-acquisition — and feed those results back into the next cycle's planning.
• Go-To-Market Translation — National to Field— GTM Translation Lead: Serve as the field team's GTM translator for all national initiatives: price changes, product launches, promotional offers, and brand campaigns. When national publishes, this role determines what it means for the field and how fast it can execute.
• Field Readiness Packages: Develop field-readiness packages for each national initiative — one-pagers, talking point guides, objection handling, and MAM activation checklists — so that market teams have what they need before launch day, not after.
• Gap Identification: Identify where national initiatives create field execution gaps (missing messaging, unclear audience priorities, untested tactics) and solve for those gaps proactively rather than reactively.
• GTM Calendar: Maintain a GTM launch calendar that gives the field team visibility into what's coming, when, and what will be required of them — reducing surprise and improving preparation time.
• Upstream Feedback Loop: Partner with Sr. Manager, Field Marketing Strategy & Operations to flag national plans that are misaligned with Fiber market realities — and bring a field perspective into upstream planning conversations before decisions are finalized.
• Cross-Functional Coordination— Stakeholder Alignment: Manage the timing and sequencing of campaign and GTM deliverables across Field Marketing, MAMs, Regional Field Leads, and the National Marketing team — maintaining a shared calendar that keeps everyone aligned.
• National Interface: Serve as the day-to-day point of contact for national marketing partners on campaign execution questions, field readiness status, and post-campaign reporting.
• Internal Alignment: Coordinate with the Field Marketing Strategy & Planning Lead to ensure campaign strategies and GTM plans are built within the same strategic framework — no two parallel playbooks that contradict each other in the field.

Conoscenze

Marketing experience

GTM translation

Campaign planning

Cross-functional

Formazione

Bachelor's degree

Descrizione del lavoro

T-Mobile Fiber is seeking a Go-To-Market Translation Lead to orchestrate end-to-end seasonal campaigns and translate national initiatives into field-ready playbooks. You will define audiences, tactics, timelines, and budgets, partnering with cross-functional teams to ensure seamless field execution across markets.

The role requires translating complex national strategies into practical field guidance, maintaining GTM calendars, and delivering ready-to-launch packages.