Growth Marketing Manager, Subscription & Packaged Offers

Engenious; United States; Remote; USD 100,000 - 140,000; Full time

Job summary

Engenious is expanding its growth marketing for a subscription product. You will own the paid acquisition strategy across Meta and Google/YouTube, shaping pricing tiers and mentorship bundles. Lead high-volume AI-produced creative and optimize the funnel from ad to first payment.

Bring 3+ years in performance or growth marketing with direct spend ownership, plus experience in SaaS or memberships. You’ll leverage AI tools and CRM workflows to drive activation and retention.

Qualifications

• 3+ years in performance or growth marketing with spend ownership.
• Experience managing Meta and Google/YouTube ads; in-house or via agencies.
• Experience growing a subscription SaaS or membership product; focus on MRR, CAC, LTV, churn.
• Ability to test pricing or packaging and read funnel/cohort data.

Responsibilities

• Own paid acquisition strategy across Meta and Google/YouTube.
• Design and test tiered pricing/packages, including mentorship bundles.
• Create high-volume, AI-produced ad creative driven by performance data.
• Develop the funnel from ad to first payment: landing pages, pricing, checkout; handoff to sales for higher tiers.
• Run activation and retention campaigns via lifecycle emails in a CRM.

Skills

Performance marketing

Growth marketing

Meta Ads

Google/YouTube Ads

Subscription SaaS

Pricing strategy

CRM HubSpot

AI tooling

Tools

HubSpot

PostHog

Job description

About us

Engenious University helps experienced QA engineers move into AI-era roles such as AI Testing Engineer, AI Quality Engineer, and AI-native automation specialist. We do it through live cohorts, mentorship, internships, and hands-on training. Our learners are global, with strong demand in India, LATAM, and other emerging markets.

The role

You’ll own the growth of our subscription product, end to end. That means the number that matters: subscribers, recurring revenue, and the unit economics behind them (CAC, LTV, margin, churn).

The offer is still evolving. Today it's mostly self-serve, and we're now testing tiered packages that add live mentorship. If you like shaping the offer while you grow it, you'll enjoy this.

Paid media is the main engine. Contractors run Meta and Google day to day. You set the strategy, offers, creative direction, and budget, and you hold them to results. We're a lean team, so you'll use AI (Claude, Gemini, automation tools) to produce creative, pages, and campaigns at real volume.

What you’ll own

• Paid acquisition strategy across Meta and Google/YouTube: audiences, geos, budget, and testing
• Packaging and pricing: designing and testing tiers, including mentorship bundles
• High-volume ad creative, mostly AI-produced and driven by performance data
• The funnel from ad to first payment: landing pages, pricing, and checkout, plus sales-call handoff for higher tiers
• Trial-to-paid, activation, and retention through HubSpot lifecycle campaigns
• Reporting on funnel, cohort, and channel economics using PostHog, HubSpot, and ad platforms
• Repeatable systems and automations so growth doesn't depend on you being online

What you bring

• 3+ years in performance or growth marketing, with direct ownership of spend and results
• Hands-on Meta and Google/YouTube experience, including managing agencies or contractors
• Experience growing a subscription, SaaS, or membership product. You think in MRR, CAC, LTV, and churn.
• Real numbers from improving a self-serve funnel, and experience testing pricing or packaging
• Strong conversion copywriting and creative judgment
• HubSpot or a similar CRM/automation tool, and comfort reading funnel and cohort data
• Daily, practical use of AI tools, including building automations or prompt libraries, and producing ad-ready AI images and video

Nice to have

• Marketing to developers, QA, or other technical audiences
• EdTech or cohort-based program experience
• Hybrid funnels (ad sales call) or capacity-limited offers like coaching
• Marketing to India or LATAM, including geo-pricing and localization
• Short-form video, community channels, or referral/affiliate programs
• No-code page building (Webflow, Framer, HubSpot CMS)