Remote Growth Marketing Manager - B2B & Enterprise

Carolinas Medical Center; Milwaukee (WI); Remote; USD 70,000 - 106,000; Full time

Job summary

Carolinas Medical Center is seeking a Growth Marketing leader to develop and execute integrated growth strategies across B2B and B2B2C segments. You will align with sales, product, and operations to drive measurable outcomes and ROI.

You will leverage analytics and AI-enabled tools to optimize campaigns across channels and improve the full funnel—from awareness to conversion—while leading cross-functional teams and agency partners.

Qualifications

• 7+ years of marketing or related management experience.
• Bachelor's degree in Marketing, Communications or related field.
• Experience in B2B/B2B2C marketing with measurable outcomes.

Responsibilities

• Independently develop and execute integrated growth marketing strategies informed by data and priorities.
• Translate research, analytics, and market signals into actionable marketing plans across the full consumer journey.
• Define audience strategies using segmentation, personas and journey insights to deliver data-driven campaigns.
• Target key audiences across digital and emerging channels to deploy the most effective marketing mix.
• Develop strategies for employer, payer, broker, consultant, and other business audiences with customer-centric messaging.
• Build integrated B2B and B2B2C plans driving awareness, engagement, leads, and conversions.

Skills

B2B marketing

B2B2C marketing

Analytics

Digital marketing

CRM

Cross-functional leadership

Communication skills

Full funnel marketing

Education

Bachelor's Degree in Marketing/Communications or related field

Job description

Carolinas Medical Center is seeking a Growth Marketing leader to develop and execute integrated growth strategies across B2B and B2B2C segments. You will align with sales, product, and operations to drive measurable outcomes and ROI.

You will leverage analytics and AI-enabled tools to optimize campaigns across channels and improve the full funnel—from awareness to conversion—while leading cross-functional teams and agency partners.