Remote Growth Marketing Leader — B2B SaaS Demand Engine

SOTA Cloud Corp.; Orange (CA); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary + equity

Health, dental, vision, and 401(k)

Unlimited time off

Collaborative team culture

Job summary

SOTA Cloud Corp in Orange, CA is seeking a Director of Growth Marketing to own the demand engine that fuels our pipeline and revenue growth. You will lead full-funnel demand generation, collaborating with sales, product, and operations to scale a B2B SaaS engine and build an ambitious team.

You're expected to drive paid media, ABM, SEO, lifecycle programs, and AI-enabled initiatives while presenting outcomes to senior leadership.

Qualifications

• 6+ years in marketing, with real time leading demand gen or performance marketing at a B2B SaaS company.
• Proven track record building a demand engine from scratch.
• Experience hiring and leading a growth marketing team.
• Hands-on paid media expertise (Google, LinkedIn, Meta), fluent in CAC, LTV, ROAS.
• Experience using AI tools to scale prospecting and content.
• Strong SEO/AEO/content strategy chops.
• Dashboard and attribution fluency (HubSpot, GA4, etc)
• Experience with lifecycle and ABM programs (digital + offline).
• A testing mindset, decisions driven by data, not opinion.
• Comfortable presenting directly to senior leadership.
• Dental, DSO, or SaaS experience is a strong plus.
• A builder who wants to create systems and teams, not just run someone else's

Responsibilities

• Own full-funnel demand generation from first touch to closed revenue.
• Report to marketing leadership and collaborate with sales, product, and operations.
• Scale a demand engine inside a B2B SaaS company and grow the team.
• Own paid media strategy across Google, LinkedIn, Meta, and other channels.
• Build performance dashboards and provide senior leadership with actionable insights.
• Lead lifecycle and ABM programs across digital and offline channels.
• Drive experimentation and AI-driven optimization across assets and channels.
• Develop assets and processes for strong AI-driven visibility across search and content.
• Guide creative to improve asset quality and alignment with goals.
• Structure the team and reporting standards to scale as the function grows.

Skills

Demand Gen

Growth Marketing

B2B SaaS

Paid Media

SEO/AEO

Analytics/Attribution

Lifecycle/ABM

Team Leadership

AI Tools for Prospecting

Presentation to Leadership

Tools

HubSpot

GA4

Excel/Sheets

CRM systems

Job description

SOTA Cloud Corp in Orange, CA is seeking a Director of Growth Marketing to own the demand engine that fuels our pipeline and revenue growth. You will lead full-funnel demand generation, collaborating with sales, product, and operations to scale a B2B SaaS engine and build an ambitious team.

You're expected to drive paid media, ABM, SEO, lifecycle programs, and AI-enabled initiatives while presenting outcomes to senior leadership.